# US

**Company:** [PointClickCare](https://hotfix.jobs/companies/pointclickcare)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $120k – $142k/yr
**Experience:** 5+ years
**Skills:** Product Management, Go-to-Market Strategy, product positioning, Cross-Functional Leadership, Sales Enablement, beta programs, customer validation, Market Analysis, Competitive Intelligence, saas commercialization
**Posted:** 2026-07-15

> Outbound Product Manager owns go-to-market execution, product positioning, launch readiness, sales enablement, and adoption monitoring for enterprise software products. Requires 5+ years in PM, product marketing or GTM roles with strong cross-functional leadership and analytical skills.

## Job Description

## Key Responsibilities
- Develop and execute go-to-market plans for new products and strategic initiatives
- Define and refine product positioning and messaging in collaboration with Marketing and Product
- Lead cross-functional GTM readiness planning across Sales, Marketing, RevOps, Customer Operations, and Support
- Identify and engage target customers for early validation and beta participation; drive structured beta programs and customer validation efforts to ensure commercial viability
- Monitor product adoption, usage trends, and revenue performance metrics; proactively identify growth opportunities, risks, and corrective actions
- Serve as commercialization lead for strategic, high-value deals and executive-level customer engagements
- Provide subject matter expertise for sales enablement, strategic deals, and customer engagements
- Gather and synthesize customer and competitive intelligence to inform roadmap discussions
- Mentor and guide Outbound Product Managers on best practices and GTM execution

## Requirements
- 5+ years of experience in product management, product marketing, or go-to-market roles within enterprise software or healthcare technology
- Demonstrated ability to lead cross-functional initiatives in a matrixed organization
- Strong analytical skills with the ability to interpret adoption and market performance data
- Excellent communication and storytelling skills for both technical and non-technical audiences
- Experience leading GTM readiness planning across Sales, Marketing, RevOps, Customer Operations, and Support
- Experience driving structured beta programs and customer validation initiatives
- Experience supporting strategic, high-value deals and executive-level customer engagements
- Ability to influence roadmap discussions through data-driven market intelligence and competitive analysis

## Nice-to-Haves
- Experience commercializing enterprise SaaS or AI-driven solutions
- Experience working closely with Sales, RevOps, and Customer Success teams
- Healthcare or post-acute industry experience
- MBA or equivalent business experience

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