# Brand Marketing Manager

**Company:** [Steno](https://hotfix.jobs/companies/steno)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $110k – $140k/yr
**Experience:** 5+ years
**Skills:** B2B Marketing, Brand Campaigns, Out-Of-Home Advertising, Connected Tv, Podcast Advertising, Direct Mail, Paid Social, Media Buying, Creative Briefing, Agency Management, KPI Tracking, Marketing Mix Modeling
**Posted:** 2026-06-25

> Own end-to-end brand campaigns across OOH, CTV, podcast, direct mail, and paid social. Requires 5-7 years B2B marketing experience and proven ability to brief agencies, manage budgets, and measure brand impact.

## Job Description

## Responsibilities
- Own end-to-end execution of Steno's brand campaigns across partner publishers, out-of-home (OOH) and connected TV (CTV), from creative development through media buying, launch, and optimization
- Plan, buy, and manage podcast ad placements and paid social campaigns
- Manage Steno's presence across association directories and communities
- Run direct mail campaigns, owning list strategy, creative, production, and send
- Brief and collaborate with external agency partners and internal stakeholders to translate creative vision into channel-ready campaigns
- Build a premium brand presence in priority markets, balancing brand-building with demand capture
- Develop audience and messaging strategy for the litigation and legal professional segments
- Own creative briefs and apply a consistent framework for the moments that matter: the problem the audience is facing, how Steno solves it, and the impression we want to leave
- Define and track the KPIs that prove brand impact: brand lift, share of search, and contribution to marketing mix modeling (MMM)
- Manage budget, pacing, and reporting across all brand channels, and continuously optimize based on the data
- Maintain disciplined tracking (UTMs and clean attribution) so brand activity is measurable end to end

## Requirements
- 5-7 years of B2B marketing experience
- Experience with brand campaigns across out-of-home, connected TV, podcast, direct mail, and paid social
- Comfortable with briefings, creativity, and presenting performance data
- Ability to turn a brand idea into placements that run on time, on budget, and on message
- Experience briefing and managing external agency partners

## Nice-to-Haves
- Prior experience in legal industry marketing

## Compensation & Benefits
- Base salary: $110,000 - $140,000
- Stock options
- Premium Medical, Dental, & Vision Coverage – 100% of premiums covered for some plans
- Flexible PTO
- Home office setup
- Monthly stipend for internet and phone costs
- 401(k)
- Wellness/mental health benefits

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