# Marketing Operations Lead

**Company:** [Braintrust](https://hotfix.jobs/companies/braintrust)
**Location:** San Francisco, CA, New York, NY
**Role:** Revenue Operations
**Experience:** 7+ years
**Skills:** CRM, Marketo, HubSpot, Salesforce, Lead Scoring, Lifecycle Automation, Integrations, Workflows, AI Automation, Enrichment Tools
**Posted:** 2026-05-13

> Leads marketing operations to convert demand into pipeline, designs lifecycle/routing/scoring systems, drives funnel performance, and builds AI-driven GTM automations in B2B SaaS. Requires 7-10+ years in Marketing/Growth/RevOps with strong technical skills.

## Job Description

## What You’ll Do
- Own how we convert demand into pipeline: Define who we target, when we engage, and how leads move through Marketing → SDR → Sales.
- Design lifecycle, routing, and scoring systems: Build and evolve the logic for MQLs, PQLs, ICP segmentation, and lead routing to maximize conversion.
- Own how we engage prospects and customers: Design the systems and timing for outreach across lifecycle stages and account segments.
- Turn signals into GTM actions: Translate product, intent, and campaign signals into outbound, nurture, and sales handoffs.
- Drive funnel performance and insights: Identify gaps, improve conversion, and ensure we have clear visibility into what drives pipeline and ROI.
- Make GTM workflows automated and AI-driven: Reduce manual work by building scalable, automated systems for campaigns, events, and lifecycle.
- Partner across GTM to build and scale systems: Work with Marketing, Sales, RevOps, and Engineering to align execution, measurement, and planning.
- Act as a senior operator and partner to marketing leadership: Own outcomes, influence strategy, and help scale the function as we grow.

## What You’ll Bring
- 7–10+ years of experience in Marketing Ops, Growth Ops, or Revenue Operations in high-growth B2B SaaS.
- Proven experience building and scaling marketing ops systems at a company that has grown meaningfully (e.g., $10M → $50M+ ARR or similar).
- Player-coach builder: You’ve designed and implemented lifecycle systems, routing, scoring, and automation yourself, and are comfortable owning outcomes while staying hands-on in the tools day-to-day.
- Experience operating at scale: You’ve supported a growing GTM org and know how to design systems that don’t break as volume increases.
- **Strong technical skills** across automation, workflows, integrations, and marketing systems (CRM, lifecycle tools, enrichment, etc.).
- Experience translating data and signals into actionable GTM programs, not just reporting.
- Familiarity with AI and automation tools, and a point of view on how to apply them to GTM workflows.
- Strong stakeholder management: Able to partner closely with marketing leadership and influence decisions.
- PLG or hybrid PLG/SLG experience strongly preferred.

## Benefits
- Medical, dental, and vision insurance
- Daily lunch, snacks, and beverages
- Flexible time off
- Competitive salary and equity
- AI Stipend

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**Canonical:** https://hotfix.jobs/jobs/4cda2644-6df2-446d-aaf4-8ce446a7cd13