# Senior Product Manager, Ads - Shopping Catalogs

**Company:** [Reddit](https://hotfix.jobs/companies/reddit)
**Location:** Remote
**Role:** Product Management
**Salary:** $191k – $267k/yr
**Experience:** 5+ years
**Skills:** Product Management, Adtech, Retail Media, Product Knowledge Graphs, Entity Resolution, Product Taxonomies, AI, LLMs, Product Feed Ingestion, Catalog Management, Machine Learning, Retrieval, Ranking, Shopify, Localization
**Posted:** 2026-08-11

> Owns the strategy, roadmap, and execution for Reddit’s shopping catalogs and Applied Product Knowledge Graph, improving advertiser onboarding, catalog quality, ad performance, and product discovery. Requires 5+ years of product management experience and deep experience in AdTech, commerce, or product data systems.

## Job Description

## Responsibilities

- Reduce advertiser onboarding friction by improving error handling, automating feed-issue resolution, improving product ID and item-group ID matching, and developing URL-to-catalog automation.
- Establish the foundations of a Reddit Merchant Center.
- Drive catalog innovation, including LLM-based catalog enrichment, catalog-driven ad overlays, and Catalog Insights for organic and paid product performance.
- Define and own the 1–3 year Catalogs and Applied Product Knowledge Graph (PKG) strategy and roadmap across ROAS drivers, demand enablers, adoption enablers, and Shopping @ Reddit enablers.
- Expand advertiser demand through Limitless Catalogs, regional metadata, and Shopify integration.
- Build the Universal Catalog and Applied PKG by connecting ad catalogs with the Product Knowledge Graph and organic product mentions on Reddit.
- Define the catalog-to-PKG interface and how scraped products augment advertiser-supplied catalogs.
- Establish metrics covering catalog-driven ROAS, PKG product-view coverage, onboarding time, and revenue unlocked by new capabilities.
- Build dashboards, establish goal-setting cadence, and represent Catalogs and Applied PKG in leadership reviews and executive readouts.
- Partner with Catalogs Engineering, Ads Content Understanding, organic Shopping, PMM, Sales, and Operations.

## Requirements

- 5+ years of Product Management experience, including at least 3 years in AdTech, retail media, marketplaces, or shopping/e-commerce platforms.
- Experience with product knowledge graphs, product entity resolution, or product taxonomies at scale.
- Fluency with AI applications for scalable workflows, data analysis, and task automation; evidence of building AI products.
- Experience shipping product feed ingestion, catalog management, product knowledge graphs, retail media catalogs, or comparable systems.
- Familiarity with product feeds and failure modes in Google Merchant Center, Meta Commerce Manager, Pinterest, or TikTok Shop.
- Experience scoping and shipping MVPs as well as improving production systems.
- Experience leading initiatives across at least three engineering teams plus PMM, Sales, and Operations.
- Strong written and verbal communication with executives and senior engineers.
- Ability to make decisions with imperfect information and manage risk/reward tradeoffs.

## Nice-to-Haves

- Experience shipping ML-powered products in advertising, content personalization, retrieval, ranking, or content understanding.
- Understanding of retrieval, candidate selection, ranking signals, and LLM-derived versus traditional features.
- Experience with LLM-driven content understanding or feature engineering.
- Experience shipping SMB platform channels such as Shopify, WooCommerce, or BigCommerce.
- Experience with multi-region catalog and pricing systems, including regional metadata, currency, and localization.
- Experience building or operating a Merchant Center, catalog QA tool, or advertiser-facing data console.

## Compensation and Benefits

- Base salary range: **$190,800–$267,100 USD**.
- Equity in the form of restricted stock units; select positions may also be eligible for commission.
- Comprehensive medical, dental, and vision benefits.
- 401(k) matching.
- Flexible vacation policy.
- Paid parental leave of 4+ months.
- Family planning support.
- Paid volunteer time off.
- Home-office setup stipend.

## Similar jobs

- [Senior Product Manager, Consumer](https://hotfix.jobs/jobs/1f123624-1604-471e-815b-72803e6edd30) - Plaid - San Francisco, CA - $190k – $263k/yr
- [Senior Product Manager, Machine Learning](https://hotfix.jobs/jobs/6d4753d5-23d1-4a0b-88d8-be5e12260211) - Baton - San Francisco, CA - $190k – $240k/yr
- [Senior Product Manager](https://hotfix.jobs/jobs/5f4c02b7-4697-4fad-bca9-dc4b7208565e) - Dandy - Remote - $190k – $224k/yr
- [Senior Product Manager](https://hotfix.jobs/jobs/a73b06f7-a5b2-4c50-a0da-f380749fe990) - Baton - San Francisco, CA - $190k – $240k/yr
- [Senior Product Manager - Reconciliation](https://hotfix.jobs/jobs/5f208890-8373-4907-b908-64dcae372548) - Mercury - Remote - $190k – $251k/yr

**Apply:** https://hotfix.jobs/jobs/4c6e64d7-955a-4377-a06d-62eab4979354
**Canonical:** https://hotfix.jobs/jobs/4c6e64d7-955a-4377-a06d-62eab4979354