# Vice President, Marketing

**Company:** [Doxel](https://hotfix.jobs/companies/doxel)
**Location:** Unspecified
**Role:** Product Marketing
**Salary:** $300k – $325k/yr
**Experience:** 12+ years
**Skills:** Artificial Intelligence, Product Marketing, Positioning, Messaging, Category Creation, Demand Generation, Field Marketing, Account-Based Marketing, Corporate Marketing, Thought Leadership, Go-to-Market Strategy, B2B SaaS, Marketing Attribution, Campaign Optimization
**Posted:** 2026-08-24

> Leads Doxel’s category creation, positioning, and full marketing function at the intersection of AI and construction. The role requires 12+ years of progressive marketing experience, enterprise go-to-market expertise, executive presence, and hands-on leadership across product, corporate, demand, and field marketing.

## Job Description

## Responsibilities
- Define, name, and lead a new category at the intersection of AI, operational insights, and construction.
- Develop and execute the overarching marketing strategy aligned with company goals and category creation.
- Own positioning, differentiation, persona messaging, customer narratives, sales messaging, and executive communications.
- Lead corporate marketing, thought leadership, brand, and market-level storytelling.
- Direct demand generation and field marketing for a concentrated, high-value enterprise ICP through account-based and sales-aligned programs.
- Build customer-focused programs, including executive dinners, regional forums, and user conferences.
- Recruit, coach, and lead a lean senior team across product marketing, corporate marketing, demand generation, and field marketing.
- Partner with product, sales, and executive leadership to influence roadmap and narrative decisions and drive pipeline and revenue growth.
- Establish category leadership, differentiated positioning, sales enablement, thought leadership, distribution, and a scalable commercial engine.

## Requirements
- 12+ years of progressive marketing experience.
- Track record of pioneering market-defining strategy, category creation, repositioning, segment expansion, or winning in a crowded market with measurable business impact.
- Experience developing positioning and messaging for multiple stakeholder personas in complex sales environments.
- Strong executive presence, commercial judgment, communication, and strategic thinking.
- Experience scaling a company's go-to-market engine through a significant growth stage.
- Ability to attract and manage top marketing talent while building and executing alongside a lean senior team.
- Understanding of AI's impact on business operations and experience overseeing AI tools for marketing reporting, attribution, or campaign optimization.
- Prior experience at a high-growth, category-defining startup, ideally in enterprise B2B SaaS.
- Ability to synthesize research into a credible point of view, produce high-quality content, and drive multiple workstreams with bias toward action.

## Preferred Experience
- High-ASP enterprise sales motions, ideally with deal sizes above $100K.
- Complex vertical markets.
- Owner, general contractor, or construction-adjacent audiences.

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