# Product Marketing Lead

**Company:** [Variance](https://hotfix.jobs/companies/variance)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Experience:** 4+ years
**Skills:** Product Positioning, Messaging, Sales Enablement, Product Launches, Competitive Intelligence, AI/ML, Case Studies, Pitch Decks, Battlecards, Go-to-Market Strategy
**Posted:** 2026-03-31

> Leads product marketing by defining company positioning, crafting messaging for technical AI products, driving launches, creating sales materials, and conducting market research for B2B SaaS GTM. Requires 4-8 years experience distilling complex tech into executive narratives.

## Job Description

## What You’ll Do
- Own company and product positioning, messaging, and narrative development
- Lead product launches and bring new capabilities to market with clarity and urgency
- Build high-quality sales enablement materials, including pitch decks, one-pagers, objection handling, and battlecards
- Develop customer stories, case studies, and proof points that support enterprise sales
- Partner with leadership on category creation and strategic communications
- Conduct market, customer, and competitive research to inform GTM strategy
- Shape website copy, campaign messaging, and other core external-facing materials

## What You Bring
- 4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies
- Exceptional ability to distill complex technical products into crisp positioning and messaging
- Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence
- Strong commercial instincts and an understanding of enterprise buying motions
- Ability to work cross-functionally across product, sales, design, and leadership with high ownership
- Excellent writing skills across website copy, decks, case studies, and thought leadership
- Comfort operating in ambiguity and building the function from 0 to 1
- Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets strongly preferred
- Bachelor’s degree or equivalent practical experience

## Top-Tier Benefits
- Platinum medical, dental, and vision coverage
- Unlimited PTO, sick leave, and parental leave
- $100 monthly wellness stipend
- Free lunch and dinner daily
- 401(k) plan

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