# Senior Developer Growth Marketing Manager

**Company:** [Snowflake](https://hotfix.jobs/companies/snowflake)
**Location:** Menlo Park, CA
**Role:** Growth Marketing
**Salary:** $165k – $216k/yr
**Experience:** 5+ years
**Skills:** Developer Marketing, Growth Marketing, Technical Product Marketing, Developer Relations, SQL, BI Tools, Multi-Channel Campaigns, Audience Segmentation, Campaign Measurement, Api Tutorials
**Posted:** 2026-06-25

> Own end-to-end campaigns to drive practitioner adoption of Snowflake capabilities for data, ML, and analytics engineers. Requires 5+ years in developer/growth marketing and technical fluency.

## Job Description

## What you'll do
- Own campaigns to drive practitioner use case adoption from audience selection through execution and measurement. For example, showing data engineers how to multiply data modeling impact with an AI-powered coding assistant, or helping ML engineers discover on-platform model serving.
- Develop deep knowledge of your target practitioner segments: what they care about, where they spend time, what resonates, and what falls flat.
- Assemble campaign assets from across the organization (docs, guides, workshop content, videos, references) and sequence them into a journey that takes practitioners from curious to committed.
- Execute the campaign strategy across owned, paid, earned, in-product, and partner channels, working with and coordinating across other functions as needed.
- Measure campaign impact through adoption outcomes. Did the audience activate? Did usage stick? How quickly did practitioners find value?
- Build audience intelligence that informs the next campaign and gets shared with PMM, DevRel, and account teams.
- Share adoption insights with account teams to help drive broader organizational adoption.

## About you
- 5+ years in developer marketing, growth marketing, technical product marketing, or developer relations — ideally somewhere you marketed to data practitioners or developer tool users.
- You start with the audience, not the channel. "Who is this for and what do they care about?" comes before "let's do a webinar."
- You've shipped multi-channel campaigns end-to-end — strategy through execution, not just decks.
- You think in funnels, cohorts, and adoption curves. You care about whether people found value, not just whether they clicked. Comfort with SQL or BI tools is a real plus.
- You get things done through people you don't manage. You'll partner with PMM, EPD, DevRel, Community, and Integrated Marketing daily.
- You're technically fluent — you can follow an API tutorial, read a SQL query, and understand why a data engineer cares about a particular workflow, even if you're not writing production code yourself.
- You use AI tools in your own work and you understand how AI is changing what developers do — because that's what you'll be helping them discover.

## Bonus points
- You've marketed to data engineers, analytics engineers, or ML engineers specifically.
- You've been in DevRel or a growth PM role and want to be closer to measurable practitioner impact.
- You've connected marketing efforts to real adoption outcomes — not just form fills or pipeline attribution.
- You know the data and AI ecosystem: dbt, Airflow, Spark, Jupyter, notebooks, or similar.
- You've been the person who had to prove a campaign changed user behavior, not just generated activity.

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