# Head of Demand Gen

**Company:** [Broccoli AI](https://hotfix.jobs/companies/broccoli-ai)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Experience:** 8+ years
**Skills:** B2B Demand Generation, Pipeline Generation, Funnel Optimization, Marketing Attribution, Cac Analysis, A/B Testing, Go-to-Market Strategy, AI Automation, Inbound Marketing, Outbound Marketing
**Posted:** 2026-05-20

> Own pipeline creation and scale demand generation systems for B2B sales at an AI SaaS startup serving home service contractors.

## Job Description

## What you’ll own
- Pipeline generation across SMB, mid-market, and enterprise
- Demand gen strategy and execution across inbound + outbound
- Funnel optimization and conversion improvement
- Experimentation across channels, messaging, and GTM motions
- Attribution, CAC, pipeline reporting, and performance metrics
- AI-driven growth systems and automations
- Hiring and scaling the demand gen function over time

## Must-haves
- Strong analytical and growth mindset
- 8+ yrs of proven track record driving B2B pipeline
- Highly experiments-driven
- AI-native and excited about using AI to scale execution
- High-agency and fast-moving
- Comfortable operating strategically and hands-on
- Excited to work in-office five days a week

## Strong plus
- Experience at a high-growth Series B/C startup
- Vertical SaaS or SMB software experience
- Experience building both inbound and outbound pipeline systems
- Founder/operator mentality

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**Apply:** https://hotfix.jobs/jobs/4b5efe39-8a64-4eb7-993a-0cc410f3975f
**Canonical:** https://hotfix.jobs/jobs/4b5efe39-8a64-4eb7-993a-0cc410f3975f