# Senior Performance Marketing Manager

**Company:** [1Password](https://hotfix.jobs/companies/1password)
**Location:** Remote
**Role:** Performance Marketing
**Salary:** $119k – $173k/yr
**Experience:** 8+ years
**Skills:** Performance Marketing, Growth Marketing, user acquisition, Product-Led Growth, paid social, meta, reddit, LinkedIn, affiliates, ltv, cac, roi, Experimentation, AI Agents, Analytics
**Posted:** 2026-07-23

> Own end-to-end performance marketing strategy for 1Password's PLG and self-serve motions. Manage paid channels (affiliates, social, programmatic), drive user acquisition/trials/revenue, run experiments, leverage AI agents for efficiency, and optimize full-funnel metrics including CAC, LTV, and conversion.

## Job Description

## What we're looking for
- 8+ years of experience in performance marketing, growth marketing, or user acquisition, with meaningful exposure to PLG and/or self-serve business models.
- Hands-on experience across paid marketing channels, including affiliates, paid social (Meta, Reddit, LinkedIn, etc.), and app/consumer-focused channels, as part of an in-house performance or growth marketing team.
- Strong experience supporting product-led or self-serve go-to-market motions within SaaS or consumer technology (B2C or prosumer experience a strong plus).
- Proven track record of driving measurable user acquisition, trial growth, and self-serve revenue impact through paid channels.
- Deep understanding of PLG funnel dynamics, free-to-paid conversion optimization, and experimentation in both B2B and B2C contexts.
- Strong analytical skills with experience tying marketing activity to activation, retention, and revenue outcomes — including familiarity with LTV/CAC modeling.
- Comfortable operating in fast-paced, evolving environments with multiple cross-functional partners including Product, Growth, and Analytics.

## What you can expect
- Own the PLG and self-serve performance marketing strategy across B2B and B2C audiences, aligned with user acquisition, activation, and revenue growth objectives.
- Develop annual and quarterly roadmaps for paid acquisition programs, informed by growth goals, audience insights, experimentation learnings, and funnel performance trends.
- Identify growth opportunities across channels, audiences, messaging, and funnel stages to improve efficiency and scale self-serve revenue contribution.
- Evaluate ROI, CAC, LTV, and marginal returns across channels and tactics to inform budget shifts, scaling decisions, and overall investment strategy.

## Paid Channel & Program Ownership
- Responsible for paid channels including (but not limited to) affiliates, paid social, display, native, programmatic, app store marketing, influencer/creator partnerships, and emerging paid channel opportunities relevant to both consumer and business audiences.
- Own end-to-end channel/platform management from strategy, execution, optimization, and reporting.
- Drive paid channel strategy across awareness, consideration, trial, and conversion, ensuring alignment with full-funnel PLG and self-serve growth strategies.
- Actively build and utilize AI agents and automated workflows to accelerate campaign execution, improve reporting efficiency, and surface performance insights at scale.

## Performance Measurement & Optimization
- Own week-over-week, month-over-month, and quarter-over-quarter performance tracking and reporting.
- Ensure rigorous monitoring of leading indicators (clicks, signups, trial starts, activation rates, CPA) and lagging indicators (paid conversions, subscription volume, ARR, churn impact, LTV).
- Translate performance data into insights and clear recommendations for optimization, investment shifts, and experimentation.
- Build strong feedback loops with Self Serve and Growth teams to measure and optimize trial-to-paid conversion rates and downstream retention impact.

## Experimentation & Continuous Improvement
- Define and run structured experimentation across paid channels to drive continuous performance improvement and unlock new sources of self-serve growth.
- Partner with Analytics and Growth to define clear hypotheses, success metrics, and measurement approaches for experiments across audiences, channels, creative, offers, pricing pages, and funnel stages.
- Design, execute, and analyze tests with rigor, ensuring learnings are clearly documented and shared across marketing, product, and growth stakeholders.
- Translate experimentation insights into scaled programs, budget reallocation decisions, and strategic recommendations.

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