# Demand Generation Associate, Field Programs

**Company:** [Webflow](https://hotfix.jobs/companies/webflow)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $103k – $140k/yr
**Experience:** 2+ years
**Skills:** Demand Generation, revenue marketing, Growth Marketing, B2B SaaS, AI Workflows, AI Agents, Marketing Automation, CRM, Marketo, HubSpot, Salesforce, campaign reporting, Vendor Management, Event Marketing, roi tracking
**Posted:** 2026-08-14

> Executes demand generation mechanics for sponsorships, gifting programs, field activations, and events, partnering closely with Sales, XDR, and Marketing. The role requires 2–4 years of B2B SaaS experience, AI workflow experience, and familiarity with marketing automation and CRM systems.

## Job Description

## Responsibilities

- Own demand generation execution for field plays and event activations, including outreach sequencing, list management, event follow-up within 48 hours, and post-campaign reporting.
- Manage the full lifecycle of third-party sponsorships, including vendor evaluation, contract coordination, budget ownership, campaign integration, and reporting.
- Run the gifting program end to end, including campaign triggers, execution, inventory management, ROI tracking, and reporting.
- Serve as the demand generation point of contact for sponsorship and gifting programs, keeping Sales, XDR, and Field Marketing informed.
- Build and iterate on AI-assisted workflows for sponsorship research, gifting briefs and copy, post-event reporting, and stakeholder updates.
- Deploy AI agents in production workflows with human review loops.
- Help shape sponsorship and field activation strategy and recommend where the company should invest.
- Travel up to 15–20% for company and team offsites.

## Requirements

- 2–4 years of experience in demand generation, revenue marketing, growth marketing, or a similar function at a B2B SaaS company.
- Experience coordinating cross-functional programs across Sales, SDR/XDR, and Marketing.
- Experience building or iterating on AI-assisted sequences, briefs, or reports in production workflows.
- Familiarity with marketing automation and CRM systems for campaign setup, tracking, and reporting.
- Operational discipline, clear communication, proactive stakeholder management, and strong program management judgment.
- Ability to define success metrics and reporting plans for sponsorships, gifting campaigns, and events.
- Vendor evaluation, negotiation, and program management skills.

## Benefits and Compensation

- United States base salary ranges:
  - Zone A: $116,500–$140,000
  - Zone B: $110,000–$132,000
  - Zone C: $103,000–$124,000
- Eligibility for the company-wide bonus program.
- Equity through restricted stock units for permanent employees.
- Medical, dental, and vision coverage.
- Paid parental leave and family-planning support.
- Flexible vacation, paid holidays, and a sabbatical program.
- Mental health resources, therapy, and coaching.
- 401(k) with 100% employer match up to $6,000 per year in the United States.
- Monthly work and wellness stipends.
- Eligibility for the annual WIN bonus program for full-time, permanent, non-commission employees.

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