# Head of Marketing

**Company:** [Flai](https://hotfix.jobs/companies/flai)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $170k – $210k/yr
**Experience:** 7+ years
**Skills:** Product Marketing, brand strategy, Demand Generation, Sales Enablement, pr, Content Strategy, Analytics, Growth Marketing
**Posted:** 2026-07-31

> Lead Flai's marketing as Head of Marketing, owning product marketing, brand strategy, demand generation, sales enablement, and PR for their AI platform for auto dealerships. Requires 7+ years B2B tech marketing experience with hands-on execution at early-stage startups.

## Job Description

## Responsibilities
- Product marketing: Own messaging, competitive positioning, product launches, and customer use-case development.
- Brand strategy and positioning: Define what Flai stands for, how we differentiate, and how we communicate our story.
- Sales enablement: Own decks, one-pagers, case studies, battlecards, demos, and other sales collateral.
- Brand activation and merchandise: Define how Flai shows up at dealerships and in the market.
- Top of funnel and demand generation: Build and run the strategy that drives qualified pipeline. Own targeting, messaging, and channel performance.
- Customer advocacy and growth loops: Build referral programs, customer advocacy, community, and other engagement or distribution loops.
- PR and company communications: Support announcements around fundraising, partnerships, product launches, and company milestones.
- Content: Set the strategic direction and brand voice across channels.

## Requirements
- 7+ years in product marketing, brand, or growth marketing at a B2B tech company, including real experience growing the top-of-funnel marketing function at an early-stage startup.
- Mid-market or SMB experience is ideal.
- Senior enough to think in big-picture strategy, but still hands on: you write the copy, build the campaign, and run the experiments yourself.
- Data obsessed: you can set up tracking and analytics, and use metrics to find the right audience and sharpen messaging.
- Curious about AI, energized by new markets, and comfortable figuring things out.
- High ownership, strong follow-through, and a bias toward shipping.

## Nice-to-Haves
- AI or vertical SaaS background.
- Founder brand building.
- Experience managing or mentoring a marketing teammate.

## Compensation and Benefits
- Competitive salary ($170K to $210K) and meaningful equity.
- Medical, dental, and vision.
- Flexible PTO.
- Hybrid SF office, 3 to 4 days a week with the founders.
- A small, high-caliber team where your work has real impact from day one.

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