# Senior Product Marketing Manager, Financials & OpsAI

**Company:** [BuildOps](https://hotfix.jobs/companies/buildops)
**Location:** Los Angeles, CA, Raleigh, NC, San Francisco, CA
**Role:** Product Marketing
**Salary:** $106k – $139k/yr
**Experience:** 5+ years
**Skills:** Go-to-Market Strategy, Product Positioning, Messaging Frameworks, Sales Enablement, Competitive Intelligence, Customer Insights, Ai Automations, Roi Tools, Launch Strategy, B2B SaaS
**Posted:** 2026-04-23

> Leads go-to-market strategy, positioning, and sales enablement for BuildOps Financials and OpsAI products. Shapes market narratives, drives commercial outcomes like pipeline and adoption, with 5+ years B2B SaaS experience and hands-on AI usage.

## Job Description

## Key Responsibilities

### GTM Strategy & Launch Leadership
- Own the go-to-market strategy for Financials and OpsAI — defining the problems we solve, the customers we target, and how BuildOps wins in the market.
- Lead launches for major capabilities, aligning product and revenue teams around a clear strategy, ensuring new releases translate into adoption and pipeline impact.

### Market & Customer Insight
- Build and maintain an insight engine: customer interviews, deal reviews, win/loss, and field feedback loops.
- Define ICP, segmentation, and buying roles for Financials and OpsAI; keep these current.
- Translate insights into recommendations: what to build next, what to message, what to enable, and what to stop claiming.

### Positioning & Messaging Architecture
- Define how BuildOps talks about Financials and OpsAI.
- Develop narrative explaining intelligence across the platform and why it matters for contractors.
- Create core positioning and messaging frameworks, persona-level value propositions, sales narratives, and competitive differentiation.

### Sales Enablement & Competitive Strategy
- Ship sales enablement: talk tracks, objection handling, ROI tools, competitive “reasons to switch”—measure impact.
- Build competitive program: battlecards, win/loss analysis, regular competitive updates.
- Lead “truth in selling” alignment across Product + Sales.

### Market Narrative & Category Leadership
- Define how BuildOps explains the market problem and why our approach wins.
- Turn market signals into a clear point of view shown in sales motions, product launches, and external messaging.

### Commercial Outcomes Ownership
- Track influence on win rate, pipeline creation, product adoption, expansion revenue.
- Define success metrics for OpsAI’s go-to-market strategy and refine based on results.

### Packaging, Pricing, and Monetization Input
- Partner with Product and Finance on packaging, adoption paths, and pricing assumptions.
- Develop ROI/TCO narratives and tools.

### Product Partnership
- Work closely with product leaders from roadmap discussions through launch.
- Represent market perspective to align build, description, and customer introduction.

### PMM Operating Model
- Contribute to launch frameworks, messaging processes, competitive intelligence, cross-functional rhythms.
- Serve as thought partner to other PMMs.

## Who You Are
- **Experienced Product Marketer**: 5+ years in B2B SaaS, owned GTM for complex products, led launches with business impact.
- **Strategic Thinker**: Synthesize market signals, customer insights, product direction into positioning and GTM.
- **Strong Product Instinct**: Understand product evolution, influence messaging, packaging, roadmap.
- **Commercially Minded**: Connect PMM work to revenue outcomes.
- **Strong Communicator**: Present to leaders, translate capabilities into buyer stories.
- **Customer Curious**: Engage customers and frontline teams for insights.
- **AI-Native, Hands-On**: Use AI for repeatable systems, agents, automations improving outcomes.

**Industry Experience (Nice to Have)**: Construction tech, field service, vertical SaaS, or operational industries.

## Compensation
- Raleigh Hub: $106,000 - $134,000 base salary
- LA Hub: $111,000 - $139,000 base salary

**Benefits**:
- Generous equity grant
- Comprehensive benefits package
- Flexible PTO and hybrid work schedules
- One-time work-from-home allowance
- Hubs with hybrid schedules and lunch provided in-office
- Company events and team-building
- Fast-paced, collaborative environment
- Growth opportunities

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