# Senior Product Marketing Manager - Data & Integrations

**Company:** [Attentive](https://hotfix.jobs/companies/attentive)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $150k – $165k/yr
**Experience:** 5+ years
**Skills:** APIs, Snowflake, Hightouch, Amperity, Cdp, Integrations, Go-to-Market Strategy, Product Marketing, Data Platforms, SaaS
**Posted:** 2026-02-12

> Leads go-to-market strategy, positioning, and adoption for Data & Integrations Platform, translating technical integrations into enterprise value. Requires 5+ years product marketing experience, deep API/data platform knowledge, and cross-functional collaboration.

## Job Description

## What You’ll Accomplish
- Own Data & Integrations Platform positioning for enterprise buyers and sellers.
- Lead launch strategy and execution for Data & Integrations Platform integrations, managing open-beta to GA tiering and coordinating GTM cadence.
- Drive partner GTM for APIs and integrations, turning technical capabilities into business outcomes and co-marketing.
- Build and run release marketing so customers and internal teams know availability, tiering, and adoption paths.
- Create external proof points, case studies, and technical enablement (sales decks, battlecards, developer docs) to demonstrate integration value and boost adoption.
- Define success metrics and partner with Analytics for post-launch measurement and revenue attribution.

## Your Expertise
- Min 5+ years working in product marketing.
- Experience working for a B2B SaaS technology company, preferably in martech, commerce tech, or a fast-moving startup.
- Deep knowledge of data platforms, integrations, or APIs. Direct experience marketing a data platform is preferred. Please highlight any hands-on experience with data platforms, Snowflake, Hightouch, Amperity or similar platforms in your application.
- Proven ability to translate technical integration capabilities into commercial value and customer proof points.
- Experience building launch processes and running multi-stakeholder GTM cadences.
- Experience influencing cross-functional stakeholders at a variety of levels and building enablement that drives adoption.
- Strong written and verbal communication, organization, and prioritization skills.
- Passion for storytelling and making technical products accessible to commercial buyers

## Day to Day
- Lead cross-functional launch motion for Data & Integrations Platform features and integrations, including launch planning, beta management, internal enablement, and post-launch measurement.
- Develop positioning for data-platform features.
- Partner with Partnerships to scope co-marketing and partner GTM.
- Equip revenue org with playbooks and sales-ready assets for Data & Integrations Platform.
- Capture and synthesize market feedback for Data & Integrations Platform product prioritization and messaging refinement (call listening, win loss, analyst, competitive).
- Track and report adoption for Data & Integrations Platform launches.

## Nice to Haves
- Prior PMM or GTM experience specifically tied to a CDP, data platform, or complex integration product.
- Experience working with product and engineering teams on API-first GTM.
- Familiarity with partner ecosystems and partner-led launches.

**Compensation (US base salary):** $150,000 - $165,000 annually + equity + benefits

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