# Director of Demand Generation

**Company:** [Furtherai](https://hotfix.jobs/companies/furtherai)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $180k – $245k/yr
**Experience:** 7+ years
**Skills:** Salesforce, Marketo, HubSpot, 6Sense, Demandbase, ABM, Paid Search, Paid Social, Content Syndication, Attribution Modeling, Intent Data
**Posted:** 2026-04-30

> Leads enterprise demand generation strategy, builds pipeline coverage, optimizes full funnel, scales channels like ABM and paid media, and partners with Sales/RevOps. Requires 7-10+ years B2B SaaS/AI experience owning pipeline/revenue targets and modern demand stack fluency.

## Job Description

## What You'll Do

### Own the Enterprise Pipeline Number
- Design and execute FurtherAI's enterprise demand generation strategy with full accountability for pipeline volume, quality, and velocity.
- Build and maintain pipeline coverage targets in partnership with Sales leadership, targeting a 3–4x coverage ratio against quota.
- Report pipeline metrics weekly to senior leadership; run monthly pipeline reviews with Sales.

### Build and Optimize the Full Funnel
- Own the marketing-to-sales funnel end-to-end: MQL definition, lead scoring, routing logic, qualification criteria, and handoff SLAs.
- Diagnose and fix conversion leakage at every stage—from first touch to Sales-Accepted Opportunity.
- Partner with Revenue Operations to implement attribution modeling that Sales and Finance trust.

### Identify, Launch, and Scale Demand Channels
- Evaluate and invest across paid search, paid social, content syndication, ABM, field events, partner co-marketing, and SDR-assisted outbound.
- Run structured channel experiments, measure pipeline contribution, and reallocate budget toward highest-performing programs.
- Build and scale ABM programs targeting priority enterprise accounts across IT leaders, Heads of AI, and executive economic buyers.

### Build the Team and Operating Model
- Hire, develop, and lead a focused demand generation team; define roles, performance expectations, and growth paths.
- Establish the campaign planning cadence, creative briefing process, and performance review rhythm.
- Manage agency and vendor relationships to extend team capacity without bloating headcount.

### Partner Across Marketing, Sales, and Product
- Collaborate with Product Marketing to ensure campaign messaging reflects differentiated positioning and speaks to the AI buyer journey.
- Work with the Events and Content teams to extract maximum pipeline value from every marketing investment.
- Represent the demand function in Sales QBRs, board prep, and cross-functional planning sessions.

## Who You Are
- **7–10+ years** of experience in demand generation, revenue marketing, or pipeline-focused growth marketing in B2B SaaS or AI technology.
- You've directly owned a pipeline or revenue target—not just a lead volume goal—and have the metrics to prove what you built.
- You have genuine enterprise motion experience: large deal sizes, long sales cycles, multi-stakeholder buying groups.
- You're fluent in the modern demand stack: **Salesforce**, **Marketo** or **HubSpot**, **6sense** or **Demandbase**, attribution platforms, and intent data.
- You've built or meaningfully scaled a demand program at a startup or high-growth company—you know what it's like to do a lot with limited resources.
- You operate as a true Sales partner, not a lead supplier. You've navigated disagreements about quality, built shared SLAs, and earned Sales' trust over time.
- You lead with data, but you're not paralyzed without it. You can make good bets on limited information and iterate fast.
- You're a strong communicator who can represent marketing's contribution clearly to executives, a sales floor, and your own team.

## Nice to Have
- Experience selling into insurance or other regulated industries.
- Background in insurtech or fintech.
- Familiarity with founder-led sales environments (YC, a16z, or similar).

## Compensation & Benefits
- Strong base salary, top-tier commission plan, equity.
- Fully covered health, dental, and vision benefits.
- Company 401(k).
- Unlimited PTO.
- Commuter benefits.

## Similar roles

- [Director of Growth](https://hotfix.jobs/jobs/437a7a85-e650-4db3-ae06-979cb290ce7d) - CodePath - Remote - $180k – $230k/yr
- [Technical Head of Marketing](https://hotfix.jobs/jobs/014d4717-69a7-4399-a00b-99b851b9556f) - Firecrawl - Remote - $180k – $240k/yr
- [Head of Growth / Demand Gen](https://hotfix.jobs/jobs/94b9c8db-a853-420f-9b6a-5bc21abd1508) - AllSpice - San Francisco, CA - $180k – $200k/yr
- [Director of B2B Activation (Remote)](https://hotfix.jobs/jobs/14a40cf1-53de-4100-896e-fbd50ae78cae) - Rula - Remote - $182k – $203k/yr
- [Head of Marketing](https://hotfix.jobs/jobs/e81082a7-bbcf-4f70-af74-618c434891fc) - Truv - Remote - $185k – $230k/yr

**Apply:** https://hotfix.jobs/jobs/49751468-7276-43b7-ad3e-4f130875cc8c
**Canonical:** https://hotfix.jobs/jobs/49751468-7276-43b7-ad3e-4f130875cc8c