# ABM Manager

**Company:** [Fundamental Research Labs](https://hotfix.jobs/companies/fundamental-research-labs)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Experience:** 5+ years
**Skills:** ABM, Account-Based Marketing, CRM, Marketing Automation, LinkedIn, Paid Media, Email Campaigns, Go-to-Market Strategy, B2B SaaS, Salesforce
**Posted:** 2026-05-13

> Orchestrates strategic account-based marketing programs for enterprise AI prospects, coordinating multi-channel campaigns, events, and personalized outreach to drive pipeline and engagement. Requires 5+ years in ABM or B2B SaaS marketing with strong cross-functional skills.

## Job Description

## Responsibilities
- Build and orchestrate strategic account-based marketing programs aligned to major conferences, executive events, sponsorships, launches, and industry moments
- Partner closely with the Events team to maximize the impact of conferences, dinners, hosted experiences, and field activations before, during, and after events
- Develop targeted outreach and engagement strategies for key accounts, industries, executives, and buying groups
- Coordinate multi-channel campaigns across email, paid media, LinkedIn, content, direct outreach, gifting, and executive engagement
- Help shape highly personalized campaigns and materials tailored to specific accounts, industries, and strategic opportunities
- Work closely with sales leadership to prioritize target accounts and identify high-value opportunities for engagement
- Collaborate with content, design, and leadership teams to develop branded reports, insights pieces, campaign assets, executive invitations, and supporting materials
- Ensure campaigns feel coordinated, premium, and aligned with the Fundamental brand
- Identify creative opportunities to generate attention and engagement around key industry moments and events
- Track campaign effectiveness, engagement signals, pipeline influence, and account progression
- Coordinate with internal marketing operations resources to execute campaigns across platforms and systems
- Help build scalable ABM playbooks and processes as the company grows internationally

## Must Have
- 5+ years of experience in ABM, strategic marketing, field marketing, enterprise marketing, or related B2B SaaS roles
- Strong understanding of enterprise account-based marketing and high-touch GTM motions
- Ability to think strategically while also being highly execution-oriented
- Strong commercial instincts and understanding of enterprise sales cycles
- Experience orchestrating campaigns around conferences, executive events, sponsorships, or strategic industry moments
- Exceptional organizational and cross-functional coordination skills
- Ability to manage multiple moving pieces and stakeholders simultaneously
- Strong communication and storytelling instincts
- Comfortable operating in fast-paced startup environments with high ownership and ambiguity
- Collaborative, proactive, and low-ego
- Strong attention to detail and ability to maintain high standards across campaigns and experiences

## Nice to Have
- Experience in AI, infrastructure, enterprise software, developer tools, or data platforms
- Experience supporting enterprise sales teams with strategic account engagement
- Familiarity with ABM platforms, CRM systems, and marketing automation tools
- Experience developing executive-level marketing experiences and personalized outreach
- Experience working globally across North America, Europe, and APAC

## Benefits
- Competitive compensation with salary and equity
- Comprehensive health coverage, including medical, dental, vision, and 401K
- Fertility support, as well as paid parental leave for all new parents, inclusive of adoptive and surrogate journeys
- Relocation support for employees moving to join the team in one of our office locations

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