# Creative Director, Growth and Product Marketing

**Company:** [Chime](https://hotfix.jobs/companies/chime)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $201k – $279k/yr
**Experience:** 10+ years
**Skills:** Creative Direction, Performance Marketing, Growth Marketing, Product Marketing, Paid Social, Video Production, Dtc Creative, Team Leadership, Ai Creative Tools, Campaign Strategy
**Posted:** 2026-06-15

> Lead creative strategy and execution for Growth and Product Marketing at Chime. Own vision across performance marketing, lifecycle, web, DRTV, and product GTM while managing a multidisciplinary team.

## Job Description

## Responsibilities
- Own the creative vision, systems, and output across Growth and Product Marketing, ensuring the work is strategically sharp, culturally relevant, brand-building, and performance-driving.
- Lead creative across paid social, display, streaming, video, SEM, DRTV, web, lifecycle communications, product GTM campaigns, PMM toolkits, and organic growth content.
- Partner closely with Growth Marketing, Product Marketing, channel leads, data, brand, legal, and compliance teams to develop creative strategies rooted in product positioning, audience insights, funnel stage, and performance goals.
- Lead, manage, and develop a multidisciplinary creative team that may include ACDs, art directors, designers, copywriters, video editors, motion designers, and emerging creative specialists.
- Set creative direction, run reviews, elevate the quality of the work, and create a culture of creative excellence, curiosity, experimentation, and continuous improvement.
- Develop scalable creative toolkits, campaign systems, frameworks, operating models, and production approaches that help high-quality work move faster.
- Shape the team’s AI-enabled creative workflow strategy, identifying where tools and agent-based systems can improve ideation, production, versioning, personalization, localization, QA, analysis, and creative throughput.

## Requirements
- 10+ years in creative roles, with at least 3-5 years in a leadership position overseeing performance or growth-focused creative.
- Deep experience with DTC creative — understanding how to build for the feed, how to test, and how to read results.
- Strong portfolio of paid social, digital, and video creative with measurable performance outcomes.
- Fluency in the full funnel — from awareness through conversion — and how creative strategy shifts across stages.
- Proven ability to lead a creative team while staying close to the work yourself.
- Strong collaboration skills with cross-functional partners in growth, PMM, data, and brand.
- Comfort working in a fast-moving, test-and-learn environment where speed and quality both matter.
- Experience with or genuine curiosity about AI creative tools and how they can accelerate production and testing.

## Nice-to-Haves
- Hands-on creative instincts and willingness to jump in when needed.
- Experience shaping AI-enabled creative practices and workflows.

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