# Senior Content Marketing Manager

**Company:** [RentSpree](https://hotfix.jobs/companies/rentspree)
**Location:** Seattle, WA
**Role:** Content Marketing
**Salary:** $150k – $200k/yr
**Experience:** 5+ years
**Skills:** Content Strategy, Editorial Calendar, AI Tools, Community Building, Customer Advocacy, Webinars, Social Media, Case Studies, Testimonials, Storytelling, Content Production, Content Distribution, Saas Marketing, Proptech, Influencer Programs
**Posted:** 2026-04-03

> Build and scale content engine for agents and landlords, including strategy, production, community programs, and customer advocacy to drive acquisition, activation, and retention. Requires 5-10+ years in content marketing with AI fluency and cross-functional collaboration.

## Job Description

## What You'll Do

### Build the Content Engine (end-to-end)
- Own content strategy across agents and landlords (B2C): develop an integrated content and distribution plan across education, testimonials, social content, webinars, customer advocacy video content, and community loops designed to drive flywheel momentum—not just awareness.
- Create scalable content that drives “Learn → Activate → Refer”: translate core product value and best practices into content that improves conversion, activation, and retention across both flywheels.
- Stand up repeatable production systems: build an editorial calendar, templates, a lightweight content ops system, and a measurable distribution plan (email, social, webinars, partner channels, in-product placements as applicable). You use AI wherever possible to speed up but do not use it to compromise on trust and authenticity.

### Drive durable growth through community, influence, and trust
- Launch and scale community programs that deepen engagement with agents and landlords—starting small, learning fast, and building repeatable loops that support acquisition and retention.
- Build a nano-influencer + customer advocate motion: recruit, enable, and activate credible voices (agents + landlords) to create trusted content, testimonials, and co-marketing moments.
- Develop a customer proof engine: systematically source and ship case studies, quotes, reviews, and short-form proof assets that support growth campaigns, lifecycle journeys, sales enablement, and product launches.

### Partner tightly with Growth, PMM, Product, Data, and Sales
- Collaborate on a flywheel-aligned roadmap: partner with Growth Marketing, Insights/Experimentation, PMM, and Product to ensure content + community efforts map to the highest-leverage opportunities and key metrics.
- Operate with experimentation rigor: define hypotheses, run tests, and iterate content/community motions based on performance and learnings—building a playbook the org can scale.
- Support brand elevation through bold, dynamic storytelling: help shift market perception of RentSpree beyond a point solution through clear, trusted, and differentiated narratives and customer stories.

### Use AI to scale output (responsibly)
- Leverage AI and agentic workflows to accelerate ideation, drafting, repurposing, distribution, and measurement—raising velocity without sacrificing quality or brand trust.

## Skills You Bring
- 5-10+ years in content marketing, community, editorial, creator/influencer, or integrated marketing roles—ideally within SaaS, proptech, fintech, or marketplace / B2B2C or B2C businesses.
- Proven experience building repeatable content systems (not one-off campaigns): editorial strategy, production, distribution, and measurement.
- Strong instincts for trust-building storytelling: customer proof, testimonials, case studies, creator partnerships, and narrative development that moves adoption—not just engagement.
- Experience launching and scaling community or advocacy programs (online communities, webinar programs, ambassador programs, creator/influencer programs, customer councils).
- Comfort partnering cross-functionally with Growth, PMM, Product, Sales, and Data—and translating priorities into content and programs that drive measurable outcomes.
- Strong writing + editorial judgment, with the ability to adapt voice across personas (agents vs. landlords) and formats (short-form, long-form, scripts, live/webinar).
- AI fluency: hands-on use of AI tools/workflows to accelerate production, repurposing, and insights—brand-safe and quality-driven.

## Compensation
- **Base Salary**: $150k - $200k dependent upon experience and leveling
- Equity Options

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