# Product Marketing Manager - Payments

**Company:** [PracticeTek](https://hotfix.jobs/companies/practicetek)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $120k – $130k/yr
**Experience:** 5+ years
**Skills:** B2B Product Marketing, Go-to-Market Strategy, Positioning, Messaging Architecture, Sales Enablement, Product Launches, Lifecycle Marketing, Saas Marketing, Fintech Marketing, Healthcare Technology, Payments Marketing, Revenue Cycle Management, Competitive Intelligence, Kpi Definition, Cross-Functional Collaboration
**Posted:** 2026-06-26

> Own GTM strategy and launches for a healthcare payments platform, building messaging, sales enablement, and performance measurement to drive adoption and revenue across multiple EHR verticals.

## Job Description

## What You’ll Do
- Own and execute the go-to-market strategy for PracticeTek’s Payments platform, translating a unified value proposition into market-specific positioning across chiropractic, vision/optometry, orthodontics, and wellbeing verticals.
- Drive successful launches and adoption of Payments capabilities across multiple EHR brands by partnering with Product, Sales, Customer Success, and Marketing teams to deliver coordinated, customer-centric go-to-market programs.
- Build and maintain differentiated messaging, sales enablement materials, customer proof points, and content assets that increase sales effectiveness and accelerate Payments attach rates.
- Serve as the market expert for healthcare payments, leveraging customer insights, competitive intelligence, industry trends, and regulatory developments to strengthen positioning and influence product strategy.
- Measure and optimize marketing performance by connecting campaigns, enablement initiatives, and content engagement to pipeline growth, attach rate improvements, and revenue outcomes.

## How Success is Measured
- Payments attach rate improves across all four PracticeTek verticals, with measurable marketing influence on adoption and revenue growth.
- Platform and vertical-specific messaging frameworks are adopted consistently across Marketing, Sales, and Customer Success teams.
- Product launches are delivered on schedule with strong stakeholder alignment, enablement readiness, and customer engagement outcomes.
- Sales teams actively utilize Payments enablement resources, resulting in improved seller confidence, competitive positioning, and win rates.
- Marketing dashboards and reporting provide actionable insights that clearly connect Payments marketing activities to pipeline creation, expansion opportunities, and business performance.

## What You Bring
- 5–8+ years of B2B product marketing experience with ownership of product launches, adoption programs, and lifecycle marketing initiatives.
- Experience marketing SaaS, fintech, healthcare technology, payments, revenue cycle management, or related solutions; healthcare payments experience strongly preferred.
- Proven ability to develop positioning, messaging architecture, and content that translates complex financial or technical concepts into compelling customer value.
- Track record of building sales enablement programs that improve adoption, sales effectiveness, and commercial outcomes.
- Strong analytical and strategic thinking skills, with experience defining KPIs, interpreting performance data, and connecting marketing efforts to revenue impact.
- Demonstrated success influencing cross-functional stakeholders and driving alignment across Product, Sales, Customer Success, and Marketing teams in fast-paced environments.
- Bachelor’s degree in Marketing, Business, Finance, or a related field required; Pragmatic Marketing certification or similar product marketing training is a plus.

## Compensation & Benefits
- Comprehensive health, dental, and vision coverage options
- Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
- Flexible paid time off, sick time, and 10 company-paid holidays
- 401(k) plan with company match
- Culture Committee driving initiatives that spark connection, fun, and belonging

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