# Senior Creative Strategist

**Company:** [Greenlight](https://hotfix.jobs/companies/greenlight)
**Location:** Remote
**Role:** Content Marketing
**Experience:** 5+ years
**Skills:** creative strategy, Content Strategy, performance data analysis, creative briefs, visual strategy, creator sourcing, data analytics tools, short form content, social content trends, Fintech
**Posted:** 2026-07-17

> Senior Creative Strategist who leads creative direction by translating performance data, cultural trends, and audience insights into actionable briefs and strategic rationales for editors and creators. Requires 5+ years in creative/content strategy with strong analytical and collaboration skills.

## Job Description

## Responsibilities
- Write creative briefs autonomously, grounding every recommendation in internal performance data and emerging online/cultural trends
- Develop a clear strategic rationale for each brief: what we're making, who it's for, why it will work, and how we'll know
- Accurately assess and analyze performance data (content, campaign, and platform level) to identify what's working, what's not, and why
- Translate analysis into forward looking recommendations
- Partner closely with editors to prioritize and champion strong visual strategy, giving clear feedback rooted in strategic intent
- Help ensure the "why" behind a creative choice is understood, not just the "what"
- Identify and help source content from creators, evaluating fit against brand and campaign strategy
- Work directly with creators to ensure output aligns with the brief and Greenlight's voice
- Partner with the internal brand team on asset exchange and alignment, ensuring creative stays consistent with broader brand strategy
- Act as a strategic connective tissue between data, brand, editorial, and creator relationships

## Requirements
- 5+ years of experience in creative strategy, content strategy, or a related role, ideally with exposure to both data analysis and creative production
- A track record of writing briefs that lead to creative work, not just documentation of requests
- Strong analytical skills; comfortable in data/analytics tools and confident drawing conclusions from them
- A sharp eye for visual strategy and the ability to give editors direction that improves the work
- Experience sourcing or managing creator relationships/content
- Excellent collaborator able to work across brand, editorial, and creative teams and keep everyone aligned to the same strategy
- Strong written communication; briefs need to be clear, persuasive, and easy to act on
- Self starter who can work autonomously and drive briefs from insight to output with minimal oversight

## Nice-to-Haves
- Experience in fintech, family finance, or consumer subscription products
- Familiarity with short form/social content trends and platform specific creative strategy
- Experience working with creator/influencer networks at scale

## Compensation and Benefits
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups

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