# Product Marketing Manager

**Company:** [Blacksmith](https://hotfix.jobs/companies/blacksmith)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $180k – $250k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Sales Enablement, Content Marketing, Product Launches, Messaging & Positioning, Case Studies, Competitive Analysis, Blog Writing, Technical Storytelling
**Posted:** 2026-06-11

> Own product positioning, launches, and sales enablement for a fast-growing CI infrastructure startup. Translate complex technical concepts into compelling customer messaging and drive GTM execution.

## Job Description

## What you’ll own

### Product Positioning & Messaging
- Translate technical depth into customer value and make complex infrastructure sound simple and compelling.
- Partner closely with product and sales to ensure launches, demos, and decks speak the customer’s language.

### Launches & GTM
- Lead product launches end-to-end, which includes messaging, landing pages, emails, and sales enablement.
- Define launch tiers and ensure every release has a crisp narrative and measurable impact.
- Collaborate with engineering and founders on demos, blog posts, and social amplification.

### Sales Enablement & Collateral
- Create collateral that converts, like case studies, one-pagers, decks, and battlecards.
- Build a central source of truth for customer references and success stories.
- Support the sales team with concise talk tracks, objection handling, and value messaging.

### Content & Thought Leadership
- Translate customer problems into stories that resonate.
- Write blog posts, guides, and docs that educate rather than sell, especially content that speaks to developers.
- Partner with design and brand on visual storytelling that raises our aesthetic bar.

## What we value
- **Clarity**: You can make a deeply technical concept understandable without dumbing it down.
- **Taste**: You care about quality, all the way from slide design to headline phrasing.
- **Curiosity**: You ask good questions and listen deeply to customers.
- **Bias to action**: You ship fast, iterate, and learn.
- **Collaboration**: You work fluidly with founders, engineers, and designers.
- **Technical empathy**: You don’t need to code, but you understand how developers think.

## Compensation and benefits
- Medical, Vision, and Dental insurance.
- Competitive base + equity.
- Unlimited PTO.
- Annual offsite.
- Early-exercise stock options.
- 12 weeks fully paid parental leave (US).

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**Apply:** https://hotfix.jobs/jobs/4790edb7-e1be-4123-9981-84bcbd4b33b8
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