# Senior Product Marketing Manager - New Products

**Company:** [Ramp](https://hotfix.jobs/companies/ramp)
**Location:** New York, NY, San Francisco, CA
**Role:** Product Marketing
**Salary:** $156k – $210k/yr
**Experience:** 6+ years
**Skills:** B2B Software, Product Marketing, Product Management, Go-to-Market Strategy, Customer Discovery, Product Positioning, Competitive Intelligence, Pricing And Packaging, Product-Led Growth, Sales-Led Growth, Data Analysis, AI Tools
**Posted:** 2026-08-06

> Leads zero-to-one product marketing for emerging B2B software products, shaping product strategy, positioning, launches, commercialization, and adoption. Requires 6+ years of relevant experience, strong customer and data fluency, technical communication skills, and cross-functional leadership.

## Job Description

## Responsibilities
- Shape product strategy early using customer, market, competitive, and performance evidence.
- Define the ideal customer profile, buyers, users, jobs to be done, workflows, alternatives, and switching or expansion drivers.
- Own product positioning, messaging, claims, proof, and competitive narratives.
- Design zero-to-one go-to-market strategies covering audience, channels, pricing and packaging inputs, sales and self-serve motions, launch sequencing, and adoption.
- Lead launches across Product, Engineering, Sales, Growth, Creative, Communications, Support, and other partners.
- Build commercialization programs, enablement, proof, and feedback loops that drive pipeline, activation, retained usage, expansion, and revenue.
- Work deeply with Product and Engineering to understand architecture, data, constraints, and trust models.
- Build customer relationships, conduct structured discovery, capture objections and product gaps, and inform product and go-to-market decisions.
- Own leading and lagging business metrics, including activation, adoption, retention, pipeline, conversion, revenue, and product usage.
- Develop customer evidence, use cases, benchmarks, and competitive intelligence.
- Use AI for research, synthesis, analysis, content development, and repeatable workflows.
- Create a repeatable new-products playbook from customer signal through product-market clarity, launch, commercialization, and scaled growth.

## Requirements
- 6+ years of experience in B2B software product marketing, product management, growth, strategy, or another product-led go-to-market function.
- Significant ownership of a product or business outcome.
- Demonstrated zero-to-one experience with a new product, category, platform, or business line, from customer discovery through launch and adoption.
- Experience influencing product strategy with customer, market, competitive, and performance evidence.
- Strong customer discovery and market-signal judgment.
- Technical and operational fluency, with the ability to work credibly with Product and Engineering.
- Exceptional written and verbal communication.
- Strong data literacy and ability to turn metrics into decisions.
- Ability to lead senior cross-functional partners without formal authority.
- High agency and comfort with ambiguity.
- Fluency with AI tools for research, analysis, writing, and operating workflows.

## Nice to Have
- Experience in fintech, payments, accounts receivable, accounting, developer tools, data infrastructure, AI, or another technical, workflow-heavy category.
- Experience taking a product from incubation through product-market fit and scaled commercialization.
- Experience with both product-led and sales-led growth motions.
- Experience contributing to pricing and packaging decisions.
- Experience as an early or founding product marketing manager, product manager, founder, or operator.

## Compensation and Benefits
- Annual salary range: **$156,000–$210,000**.
- Flexible PTO.
- Home-office equipment ordering.
- Health and wellness stipend.
- Intra-office travel budget.
- Weekly coffee stipend.
- Medical, dental, and vision insurance coverage for employees in the United States, with partial dependent coverage.
- One Medical annual membership.
- 401(k) with employer match while employed by Ramp.
- Fertility HRA of up to $10,000 per year.
- Parental leave of up to 16 weeks for birthing and bonding or 8 weeks for bonding only, at 100% pay.
- Pet insurance.
- In-office lunch, snacks, drinks, and other perks.
- Relocation support to NYC or SF as needed.

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