# Field Marketing Manager, Conferences & Trade Shows

**Company:** [Fieldguide](https://hotfix.jobs/companies/fieldguide)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $100k – $130k/yr
**Experience:** 3+ years
**Skills:** event management, trade shows, conferences, sponsorship management, booth strategy, Vendor Management, Budget Management, CRM, HubSpot, monday.com, pipeline reporting, ROI Analysis
**Posted:** 2026-07-31

> Lead end-to-end planning and execution of conferences, trade shows, and sponsorships to drive brand awareness, relationships, and pipeline for a B2B SaaS company. Requires 3+ years event marketing experience, strong project management, and 30-40% travel.

## Job Description

## Responsibilities
- Define the strategy, planning, and execution of conferences, trade shows, sponsorships, and related field experiences.
- Manage all event logistics, including sponsorship deliverables, booth production, vendors, shipping, registration, staffing, travel, and onsite operations.
- Develop event objectives, audience strategies, activation plans, timelines, budgets, and success metrics.
- Partner with Sales, Business Development, Customer Success, Partnerships, Product Marketing, and Executive Leadership to align each event with business priorities.
- Create integrated pre-event, onsite, and post-event engagement plans that increase attendance, drive qualified conversations, and accelerate opportunities.
- Lead booth strategy and experience design, including messaging, demonstrations, meetings, executive engagements, and branded activations.
- Identify opportunities for ancillary experiences, including executive dinners, customer gatherings, partner events, and strategic prospect meetings.
- Manage speaker submissions, session logistics, presentation requirements, and thought-leadership opportunities.
- Serve as the primary point of contact for conference organizers, venues, production partners, agencies, and other vendors.
- Prepare internal event briefs, staffing plans, executive communications, training materials, and onsite run-of-show documents.
- Ensure event leads are accurately captured, routed, and followed up on in partnership with Sales and Marketing Operations.
- Measure event performance against defined KPIs, including engagement, sourced and influenced pipeline, opportunity acceleration, and return on investment.
- Lead post-event debriefs and translate insights into recommendations for future investment and program optimization.
- Maintain the annual event calendar and manage multiple programs simultaneously while ensuring deadlines, budgets, and brand standards are met.
- Travel regularly to provide hands-on leadership and onsite execution.

## Requirements
- 3+ years of experience managing conferences, trade shows, sponsorships, or B2B field marketing programs.
- Ability to lift, move, and transport event materials and equipment weighing up to 50 pounds, with or without reasonable accommodation.
- Proven success managing complex, high-visibility events from strategy through execution.
- Strong understanding of how events support brand awareness, thought leadership, pipeline creation, and opportunity acceleration.
- Exceptional project management, organization, communication, and problem-solving skills.
- Experience managing budgets, contracts, vendors, agencies, and production partners.
- Ability to collaborate effectively with sales teams, executives, partners, speakers, and external stakeholders.
- Comfortable working in a fast-paced environment with changing priorities and overlapping deadlines.
- Experience with CRM, marketing automation, project management, and event technology platforms.
- Willingness to travel approximately 30–40%, including occasional evenings and weekends.

## Nice-to-Haves
- Experience in B2B SaaS, enterprise technology, accounting, audit, risk, or professional services.
- Experience developing executive experiences, customer events, and partner activations alongside major conferences.
- Familiarity with attribution, pipeline reporting, lead management, and event ROI analysis.
- Experience managing national or international conference portfolios.
- Proficiency with Monday.com, HubSpot, and Claude for project management, campaign execution, event reporting, and workflow efficiency.

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