# Events & Field Marketing Manager

**Company:** [NODA AI](https://hotfix.jobs/companies/noda-ai)
**Location:** Austin, TX
**Role:** Growth Marketing
**Experience:** 8+ years
**Skills:** Event Marketing, Field Marketing, experiential marketing, defense industry events, event strategy, Budget Management, integrated marketing campaigns, Vendor Management, CRM, Marketing Automation, partner marketing, ROI Analysis
**Posted:** 2026-07-15

> Events & Field Marketing Manager responsible for owning NODA's Defense and Federal event portfolio, developing strategies aligned with business development and pipeline goals, executing integrated campaigns, and managing all aspects of high-impact events including exhibits and technology demonstrations. Requires 8+ years in defense event marketing, strong B2G knowledge, and a bachelor's degree.

## Job Description

## Key Responsibilities
- Own NODA's annual Defense and Federal event portfolio, including flagship conferences, government industry days, military exercises, international exhibitions, hosted customer engagements, executive events, partner activities, and technology demonstrations.
- Develop annual event strategies, budgets, sponsorships, memberships, and speaking engagements that maximize business development impact and return on investment.
- Partner closely with Business Development and Capture leadership to align event investments and executive engagements with strategic pursuits and pipeline development.
- Develop and execute integrated event marketing campaigns across paid, owned, earned, and shared channels, including digital, email, webinars, social, PR, and executive communications.
- Plan and execute executive roundtables, customer receptions, networking events, partner events, and invitation-only engagements that strengthen customer relationships and generate qualified opportunities.
- Lead all phases of event execution, from planning and logistics through onsite management, post-event evaluation, and after-action review.
- Manage exhibit strategy, booth design, logistics, and onsite operations to ensure a professional, mission-focused brand presence.
- Design engaging event experiences that showcase NODA's technology through robotics demonstrations, autonomous system activations, and interactive exhibits.
- Manage event vendors, exhibit houses, sponsorships, venues, and registration platforms to ensure high-quality, cost-effective execution.
- Define success metrics for every event and measure attendance, engagement, executive meetings, pipeline contribution, and return on investment.

## Required Qualifications
- 8+ years of progressive experience in Defense or Federal event marketing, field marketing, experiential marketing, and exhibiting.
- Demonstrated experience supporting a Defense technology company, Government contracting, military, aerospace organization, or similarly technical B2G organization.
- Strong understanding of the Defense Industrial Base, Federal acquisition ecosystem, and long-cycle business development lifecycles.
- Demonstrated experience owning an annual portfolio of Defense and military field events across the full event lifecycle, from planning through post-event ROI analysis.
- Knowledge of Partner Marketing strategies across in-person and digital experiences, including exhibits, social media, and webinars.
- Demonstrated experience developing and executing integrated event marketing campaigns across paid, owned, earned, and shared channels driving interest in software products.
- Demonstrated experience partnering with Business Development, Capture, Executive Leadership, Product, and Engineering to support strategic pursuits and pipeline development.
- Demonstrated experience managing event budgets, vendor contracts, sponsorships, and event technology platforms.
- Portfolio of in person exhibits and digital event marketing tactics.
- Bachelor's degree in Marketing, Communications, Business, Event Management, or a related discipline.
- U.S. Citizenship with the ability to obtain a security clearance.

## Preferred Qualifications
- Demonstrated experience designing immersive event experiences involving robotics, autonomous systems, or other advanced technologies, including software and hardware.
- Familiarity with autonomous systems, AI, mission software, command and control, military operations, or other advanced Defense technologies.
- Fluency in U.S. military customs, courtesies, rank structure, and executive engagement protocol.
- Experience translating American event exhibits for international audiences, including shipping and logistics, storage, contracting, and local regulations/customs.
- Experience within a venture-backed startup or rapidly scaling technology company.
- Experience with event management software, CRM, registration, and marketing automation platforms.
- Active U.S. security clearance.

## Skills & Attributes
- Strategic planner who connects business development priorities and field marketing into cohesive event strategies.
- Startup operator who thrives in a fast-paced environment where priorities evolve and execution is critical.
- Operationally excellent, delivering exceptional event experiences under compressed timelines and shifting logistics.
- Strong business judgment, balancing strategic priorities, customer experience, and return on investment.
- Bias toward action, anticipating challenges and keeping programs moving without waiting for perfect information.
- Exceptionally organized, with meticulous attention to detail across budgets, contracts, exhibits, and onsite operations.
- Trusted relationship builder across customers, cross-functional teams, vendors, and industry organizations.
- Mission driven, with a personal commitment to supporting the National Defense.

## What We Offer
- Hybrid work environment.
- Competitive pay.
- Flexible time off.
- Generous PTO policy.
- Federal holidays.
- Generous health, dental, and vision benefits.
- Free OneMedical membership.
- 401(k).
- Growth Path at NODA: Head of Field Marketing or Director of Marketing.

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