# Director, Offline Media

**Company:** [Underdog Fantasy](https://hotfix.jobs/companies/underdog-fantasy)
**Location:** Remote
**Role:** Other
**Salary:** $175k – $220k/yr
**Experience:** 10+ years
**Skills:** media strategy, media buying, tv advertising, ctv, ott, radio, out-of-home, Attribution, incrementality testing, media mix modeling, brand lift studies, agency management, marketing measurement
**Posted:** 2026-07-17

> Lead offline media strategy and buying across TV, CTV, radio, OOH and emerging channels for a high-growth sports app. Manage large budgets, drive incrementality and acquisition, optimize performance with advanced measurement, and partner cross-functionally on integrated campaigns. Requires 10+ years offline media leadership.

## Job Description

## Responsibilities
- Own Underdog's offline media strategy across Linear TV, OTT/CTV, Radio/Audio, Out-of-Home, and future offline acquisition channels.
- Manage a significant media budget with full accountability for efficiency, incrementality, and business impact.
- Identify new opportunities to scale acquisition through creative media buying, emerging channels, partnerships, and innovative testing strategies.
- Continuously optimize media investments by minimizing non-incremental spend and reallocating budget toward the highest-return opportunities.
- Develop increasingly sophisticated local and regional media strategies to improve targeting and efficiency.
- Lead agency strategy and performance, ensuring we're working with best-in-class partners and holding them accountable to ambitious goals.
- Partner closely with Creative, Brand, Paid Social, and Lifecycle Marketing to build integrated campaigns that deliver consistent messaging across channels.
- Champion creative testing within offline media, ensuring creative strategy is treated as a growth lever—not just a production function.
- Define KPIs and measurement frameworks for offline marketing performance.
- Partner with Data Science, Analytics, and Marketing Operations to improve attribution, reporting infrastructure, and executive-level dashboards.
- Collaborate closely with executive leadership on company-wide growth initiatives, helping shape broader acquisition, brand, and marketing strategy.

## Requirements
- 10+ years of experience leading offline media strategy for a high-growth consumer company.
- Deep expertise across television, streaming/CTV, audio, radio, out-of-home, and broader offline media planning and buying.
- Experience managing large media budgets with a strong track record of driving measurable customer acquisition.
- Highly analytical with a strong understanding of attribution, incrementality testing, media mix modeling, and marketing measurement.
- Experience building or overseeing brand/media measurement frameworks (e.g., brand lift studies, media delivery tracking) as a complement to, not a replacement for, direct-response attribution.
- Creative thinker who pushes agencies and internal teams to test new offline channels, formats, and dynamic/real-time creative rather than defaulting to standard placements.
- Comfortable operating with ambiguity, especially around real-time, in-season flighting decisions that must react to team performance and demand signals with no clean forecast.
- Comfortable operating with ambiguity and building new programs from the ground up.
- Strong experience leading agency relationships and getting the best work from external partners.
- Excellent cross-functional collaborator who can influence without direct authority.
- Executive-level communicator who can translate complex performance data into clear business recommendations.
- Bias toward action, experimentation, and continuous improvement.

## Compensation
Target starting base salary range is $175,000 - $220,000, plus target equity. The starting base salary will depend on a number of factors including the candidate's skills and experience.

## Benefits
- Unlimited PTO (extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- Home office stipend
- A connected virtual first culture with a highly engaged distributed workforce
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

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