# Senior Manager, Customer Marketing

**Company:** [Absorblms](https://hotfix.jobs/companies/absorblms)
**Location:** Remote
**Role:** Customer Success
**Experience:** 8+ years
**Skills:** Customer Marketing, Lifecycle Marketing, Marketing Automation, CRM, Customer Advocacy, Campaign Analytics, Customer Data, Project Management, Stakeholder Management, Artificial Intelligence
**Posted:** 2026-07-30

> Leads customer marketing and advocacy programs that improve onboarding, product adoption, engagement, retention, and expansion. The role manages a team, builds data-driven lifecycle journeys, and partners cross-functionally with Customer Success, Sales, Product, and Marketing teams.

## Job Description

## Responsibilities
- Develop and execute customer marketing programs that drive onboarding success, product adoption, engagement, retention, and expansion opportunities.
- Build and optimize personalized, automated customer journeys across digital channels using customer insights, behavioral triggers, and lifecycle milestones.
- Create targeted campaigns that increase feature adoption, product utilization, and overall customer value.
- Own lifecycle marketing performance, establishing KPIs, reporting, and testing strategies to continuously improve program effectiveness.
- Lead and evolve customer advocacy initiatives, including customer references, testimonials, reviews, case studies, and success stories.
- Partner with Customer Success and Sales teams to identify, nurture, and activate customer advocates.
- Expand customer participation in advocacy programs, community initiatives, events, webinars, speaking engagements, and other brand-building opportunities.
- Lead, coach, and develop a team of two marketers supporting lifecycle marketing and customer advocacy programs.
- Establish clear priorities, goals, and development plans while fostering collaboration, accountability, experimentation, and customer-centric thinking.
- Collaborate with Customer Success, Product Marketing, Product Management, Revenue Operations, and Marketing Operations to deliver integrated customer programs.
- Partner with Content and Creative teams to develop customer communications and experiences that strengthen engagement and loyalty.
- Present program performance, insights, and recommendations to stakeholders to inform customer growth and retention strategies.

## Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field is an asset.
- 7+ years of B2B software marketing experience, focused on customer marketing, lifecycle marketing, retention, or customer engagement.
- 2+ years of people leadership experience managing and developing direct reports.
- Demonstrated success building and executing customer lifecycle programs that drive adoption, retention, and customer growth.
- Experience developing customer advocacy programs, including references, testimonials, reviews, and customer storytelling.
- Strong analytical mindset with experience measuring campaign performance and translating insights into action.
- Hands-on experience with CRM, marketing automation, customer data, and analytics platforms.
- Excellent project management, communication, and stakeholder management skills.
- Experience partnering with Customer Success organizations to improve customer outcomes.
- Passion for delivering exceptional customer experiences and building lasting customer relationships.
- Curiosity and enthusiasm for leveraging AI and automation to improve marketing effectiveness and scalability.

## Compensation and Benefits
- Fully remote-first work with flexible work arrangements.
- Comprehensive health and wellness benefits, including retirement savings programs.
- Eligibility for two different bonus plans.
- Generous time off.
- Comprehensive medical and dental benefits based on country of location.
- New hire equipment allowance and monthly flex allowance.
- Career growth and internal mobility opportunities.
- Employee-driven diversity, equity, and inclusion programs.

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