# Field Marketing Manager

**Company:** [Cursor](https://hotfix.jobs/companies/cursor)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Experience:** 5+ years
**Skills:** Field Marketing, Revenue Marketing, B2B SaaS, Pipeline Generation, Event Marketing, Account-Based Marketing, Executive Roundtables, Thought Leadership, Budget Management, Data-Driven Marketing
**Posted:** 2026-06-15

> Own regional pipeline targets for the West as the primary field marketing lead. Build and execute high-touch enterprise programs including executive roundtables, roadshows, and ABM activations while partnering closely with sales teams.

## Job Description

## What You’ll Do

### Pipeline Architecture & Territory Ownership
- Design the Regional Playbook: Build and execute a data-driven marketing plan tailored to your region’s specific needs, focusing on the largest enterprise accounts
- Master the Land & Expand: Own the regional pipeline target. Deploy a mix of high-touch events, executive roundtables, thought leadership roadshows, industry tradeshows, and account-based activations to identify and accelerate opportunities that ensure wall-to-wall adoption in our highest potential accounts
- Creative Agility: Fearlessly think outside the standard playbook to deploy memorable experiences across in person, virtual and next gen marketing formats as well as the operational workflows that bring them to life
- Big Picture Operator: Bring the Cursor mission and story to our customers by partnering with corporate marketing to ensure sharp messaging at every touchpoint
- Sales Partner: Act as the strategic marketing partner to Regional Sales Teams. Lead marketing planning calls, provide account-level insights, analyze regional pipeline trends, ensure absolute alignment on account priorities and maximize the adoption and impact of all marketing efforts

### Measurement & Operational Excellence
- Event Orchestration: Own the end-to-end details of every program from ideation, to promotion, to vendor management, to onsite experience, and follow-up
- Data-Driven Iteration: Track every dollar spent against pipeline generated. Manage your regional budget with a focus on high-impact investments
- Feedback Loop: Serve as the "eyes and ears" of the field. Provide the Corporate Marketing teams with real-time feedback, needs and ideas on messaging resonance and competitive shifts

## What You’ll Need

### The Enterprise Specialist
- 5–8+ years of experience in Field or Revenue Marketing within B2B SaaS (AI, Security, or DevTools preferred)
- Understand the complexity of selling to the CTO, VP of Engineering, and CISO

### The Revenue Mindset
- Focus on pipeline and ARR rather than leads
- Speak the language of sales and be comfortable being held to a pipeline number

### The "Gritty" Optimizer
- Self-starter who can build a program from a blank sheet of paper and obsessively optimize it based on the data

### Exceptional Communicator
- Sharp, professional, and persuasive communication

### Technical & Tactical Toolkit
- Field Presence: Ability to travel (~30%) to host events, support the sales team, and connect with customers in-region
- Event Craft: Experience producing high-end, "white-glove" executive experiences that stand out in a crowded market

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