# Associate Creative Director, Copy

**Company:** [SimplePractice](https://hotfix.jobs/companies/simplepractice)
**Location:** Remote
**Role:** Content Design
**Salary:** $145k – $170k/yr
**Experience:** 10+ years
**Skills:** brand voice development, integrated campaigns, Copywriting, messaging frameworks, creative direction, ai tools for creativity, video scripting, mentoring writers, digital marketing channels, brand storytelling, Figma, Adobe Creative Suite
**Posted:** 2026-07-24

> Lead copy strategy and integrated campaigns as a hands-on Associate Creative Director. Define brand voice, mentor writers, integrate AI workflows, and drive emotionally resonant messaging across all channels for a health tech brand.

## Job Description

## Responsibilities
- Lead integrated creative campaigns from concept through launch across paid media, web, lifecycle, social, video, events, product marketing, and emerging channels.
- Partner closely with Creative Leadership, Design, Growth, Product Marketing, Production, and cross-functional teams to develop breakthrough creative concepts that strengthen the brand and drive measurable business outcomes.
- Develop compelling, emotionally resonant messaging that builds brand awareness, deepens customer connection, and supports acquisition, engagement, and retention goals.
- Own and evolve the SimplePractice brand voice, messaging frameworks, and tone across every customer touchpoint.
- Remain a hands-on creative leader by concepting, writing, editing, and providing copy direction throughout the creative process.
- Lead messaging, scripting, and creative direction for integrated and video campaigns in partnership with internal teams and external production partners.
- Provide thoughtful creative direction, coaching, and editorial feedback that elevates the work of writers and cross-functional creative teams.
- Build scalable copy systems, messaging frameworks, voice and tone guidelines, and creative templates that enable consistency while supporting speed and flexibility.
- Mentor and develop copywriters while helping shape creative standards, team culture, and ways of working.
- Partner with Design, Web, Growth, Product Marketing, and Production to evaluate creative performance, apply customer insights, and continuously improve messaging through experimentation and iteration.
- Present creative concepts and strategic rationale to executive stakeholders, building alignment and confidence across the organization.
- Champion AI-enabled creative workflows by integrating AI into ideation, production, and creative operations to accelerate execution, streamline processes, and enable smarter experimentation.
- Foster a culture of experimentation and continuous learning by exploring emerging AI technologies while maintaining the highest standards of creative quality, originality, and human craft.

## Desired Skills & Experience
- 10+ years of experience in brand copywriting, advertising, or integrated creative, either agency-side, in-house, or both.
- An exceptional portfolio demonstrating outstanding creative thinking, integrated campaigns, brand storytelling, and copywriting across multiple channels.
- A strong conceptual thinker who can connect creative ideas to measurable business outcomes.
- Deep expertise in brand voice, messaging, storytelling, and copywriting across digital and integrated marketing campaigns.
- An exceptional writer, editor, and storyteller with outstanding creative judgment and a proven ability to develop distinctive brand voices across integrated marketing.
- Experience leading and mentoring writers through coaching, feedback, and creative direction.
- Comfortable balancing strategic thinking with hands-on execution, shifting seamlessly between leadership and doing the work.
- AI-forward in your approach, with hands-on experience leveraging AI tools to improve creative workflows, accelerate execution, enhance creative quality, and enable smarter experimentation while knowing when human judgment and craft matter most.
- Experience leading script development and creative direction for video productions.
- Strong understanding of digital marketing channels and platform-specific copywriting best practices.
- Excellent communication, presentation, and cross-functional collaboration skills. Strong organizational and project management skills with the ability to manage multiple priorities while delivering exceptional creative work.
- Demonstrates a deep appreciation for the work of behavioral health professionals and a passion for creating messaging that is empathetic, human, and grounded in the realities of independent practice.
- Thrives in a fast-paced, highly collaborative, test-and-learn environment with shifting priorities and tight timelines.
- Familiarity with Figma and Adobe Creative Suite is a plus.

## Benefits
- Medical, dental, vision, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & Backup Care
- Tuition reimbursement
- Employee Resource Groups (ERGs)

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