# Principal Product Marketing Manager, Competitive Intelligence

**Company:** [CodeRabbit](https://hotfix.jobs/companies/coderabbit)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $275k – $290k/yr
**Experience:** 7+ years
**Skills:** Competitive Intelligence, Competitive Analysis, Sales Enablement, Battle Cards, Win/Loss Analysis, Technical Marketing, Product Positioning, Go-to-Market Strategy, AI Tools, Benchmarking
**Posted:** 2026-06-20

> Lead competitive intelligence efforts to analyze the market, develop positioning, and equip sales and GTM teams with actionable insights and enablement assets. Requires strong technical background and AI-native workflow proficiency.

## Job Description

## Responsibilities
- Support Product Marketing and Sales leaders in building and implementing an effective competitive intelligence program, including data-driven competitive strategies and actionable sales playbooks.
- Conduct technical deep dives, hands-on comparisons, and benchmarking; develop competitive messaging and positioning to support sales and marketing teams.
- Equip fast-growing sales and GTM teams with winning tactical responses, deal support, and timely updates and training.
- Build competitive marketing and enablement assets such as battle-cards, competitor bulletins, customer-facing materials, and positioning slides to highlight CodeRabbit's differentiation.
- Track, analyze, and communicate competitive developments, providing timely responses to market changes.
- Collaborate with marketing, product management, engineering, and sales to craft competitive positioning strategies.
- Drive the Win/Loss program, analyzing data to advise sales strategies and product decisions, validate competitive messaging, and identify customer proof points.
- Participate in industry events to monitor trends and advise on competitive shifts.

## Requirements
- Strong technical and analytical background to proactively identify market shifts and build competitive strategies.
- Operate as an AI-native professional, effectively embedding AI tools into daily workflow to accelerate research, asset creation, and data analysis.
- Ability to synthesize complex technical information and distill key insights for various stakeholders; experience translating technical features into compelling business value for diverse audiences.
- Excellent communication skills—verbal, written, and visual—to share competitive insights and strategies effectively.
- Proven success in roles such as sales engineering, technical marketing, or competitive analysis, preferably within the devtool and AI coding ecosystem.
- Ability to build relationships and work optimally with teams across the company, including sales, marketing, engineering, product, and leadership.
- Technical degree in computer science, engineering, or equivalent experience required.

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