# Lifecycle Marketing Manager

**Company:** [Kraken](https://hotfix.jobs/companies/kraken)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $96k – $192k/yr
**Experience:** 5+ years
**Skills:** Lifecycle Marketing, crm campaigns, braze, Marketing Automation, customer segmentation, Copywriting, Data Analysis, Experimentation, omni-channel marketing
**Posted:** 2026-07-24

> Drive lifecycle marketing strategy for Kraken's consumer crypto products using email, push, and in-app campaigns to boost engagement, retention, and revenue. Requires 5+ years leading complex CRM programs in B2C, with strong data, automation, and segmentation expertise.

## Job Description

## Responsibilities
- Drive the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired outcomes, and other actions that improve client quality and loyalty.
- Help shape the formation of the lifecycle strategy for Consumer both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company.
- Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
- Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend.
- Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle.
- Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value.
- Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers.

## Requirements
- 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution.
- Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
- Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools.
- A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus.
- In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do.
- Strong copywriting skills to support the building of individual campaigns.
- Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).

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