# Sr. Growth Marketing Specialist

**Company:** [Illumio](https://hotfix.jobs/companies/illumio)
**Location:** Sunnyvale, CA
**Role:** Growth Marketing
**Salary:** $125k – $144k/yr
**Experience:** 4+ years
**Skills:** Growth Marketing, Lifecycle Marketing, expansion marketing, customer marketing, SaaS, Cybersecurity, Zero Trust, ransomware containment, lateral movement, attack surface, Data Analysis, ABM, sales plays, Field Marketing
**Posted:** 2026-07-24

> Build and execute expansion/upsell campaigns for existing Illumio customers to increase segmentation coverage, adopt new modules, and drive net revenue retention. Requires 4+ years in growth or customer marketing, data fluency, and knowledge of Zero Trust/cybersecurity concepts.

## Job Description

## Your Impact
Build and run expansion campaigns targeting existing accounts — email, in-product messaging, events, ABM plays.

Partner with Customer Success and Sales to identify upsell triggers (usage patterns, containment wins, renewal timing, new attack surface exposure) and turn them into repeatable programs.

Work with sales leaders and field marketing teams to design and execute upsell sales plays — arming reps with the right timing, messaging, and offers to expand accounts.

Partner with Product Marketing to package and position new modules (cloud, endpoint, container segmentation) for the installed base.

Own the metrics: expansion pipeline, upsell conversion rate, net revenue retention contribution.

Test messaging and offers relentlessly — this is a role for someone who likes running experiments, not just executing a plan.

## Your Toolkit
- 4+ years in growth, lifecycle, or expansion/customer marketing — SaaS or cybersecurity experience strongly preferred
- Working knowledge of breach containment and segmentation concepts (Zero Trust, ransomware containment, lateral movement, attack surface) — fluent enough to translate technical value into a business case
- Comfortable with data: you can pull your own reports, read a funnel, and know what’s a trend versus a pattern that we need to build on
- Experience running sales plays in partnership with field marketing and sales leadership
- Bias toward action based on data, rather than vanity metrics

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