# Brand Communications & Events Lead

**Company:** [Agentio](https://hotfix.jobs/companies/agentio)
**Location:** New York, NY
**Role:** Communications
**Salary:** $115k – $200k/yr
**Experience:** 7+ years
**Skills:** Pr, Earned Media, B2B Communications, Event Strategy, Event Execution, Brand Voice, Content Strategy, LinkedIn, Agency Management, AI Tools
**Posted:** 2026-06-08

> Own PR, earned media, events, and owned channels (LinkedIn, X, Meta, YouTube) to build brand awareness and pipeline. Drive narrative strategy, media relationships, and integrated events calendar.

## Job Description

## PR & Earned Media
- Build PR to be proactive and narrative-driven, tied directly to a thought-leadership and research pipeline.
- Own executive and journalist prep and implement post-mortems after every major press cycle.
- Develop and maintain strong media and journalist relationships; bring an extensive publisher and press network to the role from day one.
- Craft press-worthy storylines from product narratives - go beyond the press release to drive stories that shape category conversation.

## Events Strategy & Execution
- Own and execute end-to-end the integrated events and comms calendar: priority industry events, owned activations, speaking opportunities, and sponsorships.
- Coordinate with Demand Gen and Content to ensure every event activation drives measurable lead-gen and brand impact.
- Manage vendors and production partners to deliver exceptional event experiences on time and on budget.

## Owned Channels & Brand Voice
- Own Agentio’s voice and content strategy across owned channels: LinkedIn, X, Meta, and YouTube.
- Ensure a consistent, compelling brand presence that builds credibility with marketers and creators alike.
- Partner with PMM and Demand Gen to align owned channel output with the broader content and campaign calendar.

## Requirements
- Proven experience using comms as a brand-building lever: You’ve used PR, earned media, and owned channels as strategic tools—not just tactical outputs—to build brand credibility and market position.
- Strategic B2B comms professional with strong agency management: You know how to evaluate, brief, and hold agencies accountable; you get the most out of external partners.
- Launch comms expertise: You can build a compelling press narrative from a product story, not just write a press release. You bring an extensive media and publisher network to activate.
- Editorial rigor and attention to detail: You understand the reputational stakes of inaccurate claims in ad-tech and AI, and you hold every piece of external communication to the highest standard.
- Events ownership: Comfortable owning events strategy and logistics/execution, or managing a vendor to do so, with a clear line to pipeline and brand impact.
- 7+ years of B2B communications experience with a track record of building brand through earned and owned channels.
- Exceptional ability to learn quickly, pivot effectively, and deliver high-quality work on tight timelines.
- A deep obsession with using AI tools and LLMs to gain 10x leverage and automate previously-manual tasks.

## Nice-to-Haves
- Familiar with and passionate about the creator economy and digital advertising.
- Entrepreneurial mindset, able to balance speed with strategy.
- Laser-focused on outcomes—you measure comms success in brand impact and pipeline, not just impressions.
- Natural leader with aspirations to grow into a leadership role.
- Comfortable in zero-to-one environments and thrive when you truly own the outcome.

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