# Senior Lifecycle Marketing Manager

**Company:** [Fireworks AI](https://hotfix.jobs/companies/fireworks-ai)
**Location:** San Mateo, CA
**Role:** Growth Marketing
**Salary:** $190k – $225k/yr
**Experience:** 8+ years
**Skills:** Lifecycle Marketing, B2B SaaS, HubSpot, Marketo, braze, customer.io, iterable, audience segmentation, Marketing Automation, A/B Testing, Amplitude, Mixpanel, heap, ai personalization, LLMs
**Posted:** 2026-08-04

> The role owns lifecycle marketing strategy and execution across product-led and enterprise customer journeys, using personalization, automation, experimentation, and behavioral data to drive pipeline, activation, adoption, retention, and expansion. It requires 8+ years of relevant experience in high-growth B2B SaaS.

## Job Description

## Responsibilities

### Lifecycle Strategy
- Own Fireworks' lifecycle strategy across the customer journey, from lead nurture and onboarding through activation, adoption, retention, expansion, and advocacy.
- Build scalable lifecycle programs that accelerate pipeline, improve customer engagement, and drive product adoption and revenue growth.
- Develop lifecycle frameworks for both self-serve product-led growth and enterprise sales-led journeys.

### Demand Generation and Customer Journeys
- Build and optimize always-on nurture programs for prospects, marketing-qualified leads, remarketable audiences, product users, and existing customers.
- Create personalized experiences across email, in-product messaging, web, onboarding, product announcements, customer education, and AI-powered touchpoints.
- Develop timely, relevant, and personalized lifecycle messaging and content.
- Partner with Product, Sales, Customer Success, and Growth Marketing to align communications with customer behavior, buying stage, product usage, and account signals.

### Pipeline, Adoption, and Expansion
- Nurture remarketable audiences into qualified pipeline.
- Re-engage inactive leads and dormant accounts.
- Improve user onboarding and accelerate activation milestones.
- Increase discovery and adoption of models, products, and platform capabilities.
- Support enterprise sales and expansion opportunities.
- Improve retention and long-term customer value.

### GTM and Customer Communications
- Own lifecycle communications for product launches, feature releases, go-to-market campaigns, customer announcements, and other high-impact business moments.
- Partner with Product Marketing and Product teams to coordinate messaging across customer touchpoints.

### Experimentation and Optimization
- Build experimentation programs across nurture campaigns, onboarding, messaging, customer education, and expansion programs.
- Design frameworks that measure incremental business impact and optimize customer journeys.
- Continuously improve lifecycle performance through A/B testing, behavioral insights, and data-driven optimization.

### AI and Automation
- Use AI to improve personalization, content generation, segmentation, journey orchestration, and lifecycle decisioning.
- Build intelligent programs that determine who to engage, when to engage, where to engage, and what message to deliver using behavioral, product usage, CRM, and account signals.
- Evaluate AI capabilities and automation tools that improve customer experience and marketing efficiency.

### Measurement and Insights
- Partner with Marketing Analytics and Data to establish lifecycle reporting, customer health metrics, and performance dashboards.
- Measure lead engagement, nurture effectiveness, activation, adoption, retention, expansion, pipeline influence, and revenue.
- Translate insights into recommendations that improve customer experiences and business outcomes.

## Requirements
- 8+ years of experience in Lifecycle Marketing, Customer Marketing, Growth Marketing, Product Marketing, CRM, or Product Growth within a high-growth B2B SaaS company.
- Experience building lifecycle programs across product-led and sales-assisted customer journeys.
- Proven success developing nurture programs, onboarding experiences, customer engagement initiatives, and expansion campaigns with measurable business outcomes.
- Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Braze, Customer.io, Iterable, or similar tools.
- Strong understanding of audience segmentation, lifecycle operations, email best practices, marketing automation, and customer journey orchestration.
- Experience partnering cross-functionally with Product, Sales, Customer Success, Engineering, Product Marketing, and Analytics.
- Strong analytical mindset and experience using experimentation, customer insights, and behavioral data to optimize lifecycle performance.
- Excellent communication and content development skills.
- Ability to translate customer insights into scalable lifecycle strategies.
- Comfort building systems, processes, and programs in fast-moving, ambiguous environments.

## Nice-to-Haves
- Experience at a developer-focused, infrastructure, cloud, or AI platform company.
- Experience supporting both product-led growth and enterprise sales motions.
- Experience with product analytics platforms such as Amplitude, Mixpanel, Heap, or similar tools.
- Familiarity with AI-powered personalization, agentic workflows, or LLM-driven customer experiences.
- Experience supporting usage-based or consumption-based business models.
- Experience with customer journey orchestration, experimentation, personalization, or CDP platforms.

## Benefits
- Work on challenges at the forefront of AI infrastructure, including low-latency inference and scalable model serving.
- Build technology that shapes how businesses and developers use AI globally.
- High ownership and direct impact in a fast-growing team.
- Collaborate with engineers and AI researchers working on innovative technology.

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