# Demand Gen Lead

**Company:** [Console](https://hotfix.jobs/companies/console)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $200k – $240k/yr
**Experience:** 4+ years
**Skills:** B2B SaaS, Demand Generation, Performance Marketing, Full-Funnel Campaigns, Paid Advertising, Ga4, Go-to-Market Strategy, SQL, Attribution, Experimentation, Funnel Analytics, Pipeline Generation, Cac Optimization, Lead Nurturing
**Posted:** 2026-05-17

> Own and scale demand generation at an early-stage AI enterprise startup, building full-funnel campaigns and repeatable pipeline from the ground up while partnering closely with Sales.

## Job Description

## Responsibilities
- Own full-funnel growth: Plan, launch, and optimize campaigns across awareness, demand gen, and pipeline acceleration
- Run rapid experimentation: Develop and own a structured testing engine across new channels, messaging, creative, landing pages, and funnel improvements
- Drive measurable pipeline: Build high-quality leads and opportunities across paid and non-paid channels, optimizing for CAC, conversion, and velocity
- Analyze and report impact: Surface insights, build hypotheses, and make data-backed recommendations to guide strategy
- Partner closely with Sales and GTM leadership: Ensure leads are worked effectively and feedback loops between Marketing and Sales stay tight
- Help build and mentor the demand gen function over time, including the opportunity to manage and grow a small team as the company scales

## Requirements
- 4-8 years in B2B SaaS growth, demand gen, or performance marketing (early-stage and high-growth strongly preferred)
- Proven ability to design and ship full-funnel campaigns across multiple channels
- Strong analytical rigor: comfortable pulling data, interpreting funnel performance, and making fast decisions
- Creative problem-solver who can generate test ideas and turn successful experiments into scalable playbooks
- High ownership, comfortable with ambiguity, and motivated by impact over process
- Experience with attribution, funnel instrumentation, and experimentation frameworks (GA4, GTM, SQL a plus)
- Prior people management experience is a plus, but not required; candidates with strong ownership, mentorship, and leadership potential are especially encouraged

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**Apply:** https://hotfix.jobs/jobs/41da6b96-5104-41fc-8dc0-06e14040d191
**Canonical:** https://hotfix.jobs/jobs/41da6b96-5104-41fc-8dc0-06e14040d191