# Senior Marketing Operations Manager

**Company:** [OPSWAT](https://hotfix.jobs/companies/opswat)
**Location:** Remote
**Role:** Revenue Operations
**Experience:** 7+ years
**Skills:** HubSpot, Salesloft, 6Sense, ZoomInfo, Sugarcrm, Salesforce, Sequel.Io, ABM, Lead Scoring, Crm Integrations, AI Automation, Marketing Analytics, Sales Engagement, Intent Data, Webinar Platforms
**Posted:** 2026-05-13

> Owns marketing operations infrastructure including HubSpot administration, integrations with SalesLoft/6sense/ZoomInfo, lead lifecycle management, funnel optimization, and AI adoption to drive pipeline from inbound/outbound demand. Requires 7-10+ years B2B martech experience in SaaS/cybersecurity.

## Job Description

## What You Will Be Doing

### Own the Marketing Engine — and Make It Smarter
- Serve as the primary **HubSpot** admin, owning architecture, workflows, lifecycle stages, integrations, scoring models, nurture programs, and reporting. Push HubSpot past its documented capabilities, including evaluating and deploying emerging agent capabilities within the platform.
- Manage and optimize integrations across the full stack: **HubSpot**, **SalesLoft**, **6sense**, **ZoomInfo**, **Sequel.io** (webinar platform), and **SugarCRM** (familiarity a plus; **Salesforce** experience).
- Keep the operational rhythm running: lead routing, scoring, lifecycle nurtures, and campaign execution ensuring the right data reaches the right people at the right time, every time.
- Own martech budget, vendor relationships, and renewals. Bring rigor to every build-vs-buy-vs-automate decision and ensure every tool earns its place.

### Platform Health & Governance
- Monitor platform health across the stack, establish alerting frameworks and proactively resolve system issues before they impact pipeline or campaigns.
- Own platform documentation, enablement, change management processes, and release management cadences across all administered systems.
- Serve as the subject matter expert between Marketing, Sales, Operations, and IT for technology platform requests, projects, and escalations.
- Translate business requirements from marketing and sales stakeholders into actionable technical configurations and system enhancements.
- Be the guardian of marketing data integrity. Maintaining compliance with **GDPR** and **CAN-SPAM** - clean, structured, trustworthy data is the foundation everything else is built on.

### Lead Management, SDR Alignment & Pipeline Contribution
- Ensure all inbound and outbound demand is accurately captured, qualified, and routed with clear SLA accountability and zero tolerance for leads falling through the cracks.
- Own end-to-end lead lifecycle: capture, enrichment, deduplication, scoring, routing, and SLA monitoring through to SDR handoff and opportunity creation.
- Analyze lead follow-up performance, SLA adherence, and pipeline conversion from both inbound and outbound activities. Review disposition trends, highlight improvement opportunities, and deliver data-driven recommendations to align marketing output with SDR execution.
- Partner with the Global SDR Director and Sales Ops to continuously improve lead flow, **ABM** account prioritization, and handoff quality.
- Maintain and evolve lead scoring models informed by **6sense** intent data, **ZoomInfo**, **Cognism** signals, and behavioral engagement.

### Funnel Performance & Growth Optimization
- Think beyond the campaign. Own the full prospect-to-pipeline journey building nurture programs that move people through the funnel and partner with Sales to strengthen conversion at every stage.
- Run structured growth experiments across funnel stages - A/B tests on nurture sequences, landing pages, lead scoring thresholds, and SDR follow-up cadences. Document hypotheses, measure results, and scale what works.
- Take primary responsibility for campaign and funnel performance analysis. Monitor inquiry, conversion, and pipeline contribution metrics. Identify performance gaps, uncover root causes, and provide structured optimization recommendations.
- Deliver recurring performance summaries and actionable insights to Marketing and Sales stakeholders - not just what happened, but the so-what and the next action.

### Turn Data Into Direction
- Build dashboards and reporting that tell a clear story about marketing’s impact on revenue. Give leadership the insights they need to make confident decisions.
- Partner with SalesOps and analytics teams to ensure platform data is clean, structured, and accessible for tooling and executive reporting. Maintain a single source of truth across HubSpot and CRM.
- Act as the analytical point of contact for Marketing, ABM, and SDR teams supporting demand review discussions with structured performance insights and consistent KPI visibility.

### Lead AI Adoption Across the Marketing Team
- Design and manage automation and orchestration workflows across platforms to reduce manual effort, improve speed-to-lead, and increase conversion rates.
- Evaluate and pilot AI features within the existing stack including HubSpot, 6sense AI, and ZoomInfo Copilot and identify net-new tooling where capability gaps exist.
- Identify the highest-volume manual tasks across the marketing org and eliminate them with AI-assisted workflows. Share what’s working, document the playbooks.

## What We Need From You

### You’ve Been Here Before
- 7–10+ years of B2B marketing operations experience, ideally in cybersecurity, **SaaS**, or enterprise technology.
- Deep **HubSpot** admin expertise — complex workflows, API integrations, lifecycle architecture, scoring models, and reporting. **HubSpot** certifications are a strong plus.
- Proven experience with **Sales Engagement** platforms (**SalesLoft** preferred; **Outreach** accepted) and **CRM** systems (**Salesforce** experience accepted; **SugarCRM** a plus).
- Hands-on experience with **ABM** and intent platforms - **6sense** strongly preferred.
- Experience with data enrichment and prospecting tools such as **ZoomInfo** or equivalent.
- Experience with webinar/virtual event platforms integrated into marketing workflows (**Sequel.io**, **ON24**, **Zoom Webinars**, or equivalent).

### You’ve Built Things That Scale
- A track record of implementing automation and process optimization that actually sticks. You have made teams faster, smarter, and less reliant on manual work.
- Experience running growth experiments with documented outcomes: hypothesis, test, result, scale.
- Strong analytical foundation comfortable building dashboards independently.

### You Think in Systems
- You design workflows that connect data, tools, and teams. You see the whole picture and build accordingly.
- You bridge the gap between marketing and sales.

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