# Customer Evidence Marketing Manager

**Company:** [PointClickCare](https://hotfix.jobs/companies/pointclickcare)
**Location:** Salt Lake City, UT
**Role:** Product Marketing
**Salary:** $99k – $110k/yr
**Skills:** customer marketing, Product Marketing, Content Marketing, marketing strategy, customer advocacy, Data Analysis, kpi management, Project Management, Cross-Functional Collaboration, templafy, showpad
**Posted:** 2026-08-03

> Leads customer evidence marketing programs by developing proof-point assets, customer advocacy, and value stories that support upsell and churn mitigation. Requires strong strategic, analytical, communication, relationship-building, and cross-functional project management skills.

## Job Description

## Responsibilities
- Evolve the customer evidence marketing strategic plan and build advocacy for products and packages that drive revenue.
- Create value stories and customer marketing assets to support upsell opportunities and churn mitigation.
- Support Senior Care and Acute & Payer business units while influencing stakeholders to establish advocacy and evidence best practices.
- Create evidence-based proof-point marketing assets and prioritize the customer story pipeline.
- Establish best practices for capturing evidence-based customer value stories and produce foundational story slide assets.
- Secure customer approval to use logos by addressing objections and communicating mutual marketing benefits.
- Maintain a multimodal database of customer evidence assets and collaborate with Product Marketing, Demand, and Content teams on asset strategy and budget management.
- Ensure assets are accessible to stakeholders across different criteria and use cases.
- Collaborate cross-functionally to leverage assets through channels including Templafy, Showpad, online communities, customer newsletters, social media, and adoption campaigns.
- Gather and analyze program data, provide insights and recommendations, and identify solutions to demonstrate program value and reduce churn.
- Manage performance and KPIs while continuously optimizing program outcomes.

## Requirements
- Passion for building trust, fostering relationships, and communicating effectively with customers.
- Strong time management, organizational, interpersonal, communication, analytical, and problem-solving skills.
- Ability to prioritize while maintaining urgency and thoughtfulness, with close attention to customer and business KPIs.
- Strategic thinking, relationship-building ability, flexibility, exceptional written and verbal communication, and a highly collaborative approach.

## Preferred Qualifications
- Ability to work hybrid from the Toronto or Salt Lake City offices.
- Growth mindset.
- Leadership and coaching skills without formal direct reports, including guidance on integrating evidence best practices.
- Experience evolving programs to deliver measurable business results.
- Experience translating insights and data into customer value and marketing strategy.
- Detail-oriented approach and ability to manage cross-functional projects from inception through execution.

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