# Senior Field Marketing Manager, Partners

**Company:** [Justworks](https://hotfix.jobs/companies/justworks)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $131k – $169k/yr
**Experience:** 7+ years
**Skills:** Field Marketing, Demand Generation, Pipeline Strategy, Event Management, Campaign Execution, Sales Alignment, Salesforce, Marketo, HubSpot, ABM
**Posted:** 2026-06-29

> Design and execute partner-focused field marketing programs and co-branded campaigns to drive regional pipeline growth. Requires 7-10 years in field marketing or B2B demand gen with partner/channel experience, strong sales collaboration, and data-driven optimization skills.

## Job Description

## What You'll Do
- Design and execute integrated field marketing programs tied to pipeline goals and target accounts — with partners as a primary channel and audience
- Serve as the primary field marketing partner to Channel Sales, Broker Partnerships, Accountant Partnerships, and Technology Alliances teams
- Plan and manage co-branded field programs, including regional events, executive dinners, webinars, conferences, partner enablement sessions, and local market activations
- Build integrated campaigns across email, digital, content, and partner channels — connecting partner motions to broader demand gen programs
- Collaborate with Sales and Marketing to align programs to regional pipeline goals
- Create partner-facing campaign toolkits, messaging, and enablement resources to support scalable execution
- Track partner-sourced and partner-influenced pipeline; use data to optimize program investment
- Manage program budgets, vendor relationships, and MDF where applicable
- Serve as a trusted marketing advisor to both internal stakeholders and external partners

## Who You Are
- Minimum of 7-10 years of experience in field marketing or B2B demand generation, with meaningful experience working alongside or within a partner or channel ecosystem
- Strong foundation in field marketing fundamentals: regional pipeline strategy, event-based programs, sales alignment, and integrated campaign execution
- Experience supporting indirect sales channels such as brokers, accountants, resellers, or strategic alliances
- Proven ability to manage multiple stakeholders and drive programs across cross-functional teams
- Data-driven with experience measuring pipeline contribution and campaign ROI
- Comfortable operating in a fast-paced, collaborative environment where the strategy continues to evolve

## Preferred Qualifications
- Experience in HR tech, payroll, fintech, SaaS, or related B2B industries
- Familiarity with SMB or mid-market customer segments
- Experience with Salesforce, Marketo, HubSpot, or similar platforms
- Knowledge of ABM and regional field marketing strategies

## What Success Looks Like
- Growth in partner-sourced and partner-influenced pipeline
- Strong execution of field and co-marketing programs that connect partner motions to regional demand
- Trusted relationships with Partnerships, Sales, and Marketing stakeholders
- Programs that scale — not just one-off activations

## Compensation
The base wage range for this position based in our New York City Office is targeted at $131,000.00 to $169,000.00 per year.

## Similar roles

- [Senior Field Marketing Manager, Northeast](https://hotfix.jobs/jobs/f92cdba8-0927-49fd-b447-f4fe685fcfb3) - Justworks - New York, NY - $131k – $169k/yr
- [Senior Partner Marketing Manager](https://hotfix.jobs/jobs/543fc2a2-b51c-4083-9517-3665751e596c) - Brex - Seattle, WA - $131k – $164k/yr
- [Senior Partner Marketing Manager](https://hotfix.jobs/jobs/c7ef76ba-7919-49d3-84b0-2c83bf0fd234) - Brex - San Francisco, CA - $131k – $164k/yr
- [Sr. Partner Marketing Manager - Consulting & System Integrators](https://hotfix.jobs/jobs/70170012-732a-4146-8b02-a4a2601e37f3) - Databricks - Remote - $131k – $225k/yr
- [Sr. Product Marketing Manager, Lakebase](https://hotfix.jobs/jobs/3ca12c58-9e9d-47b3-a67d-b38154eb41cd) - Databricks - Remote - $131k – $225k/yr

**Apply:** https://hotfix.jobs/jobs/403c7bc9-44b9-4d2f-9075-0b2a404f758d
**Canonical:** https://hotfix.jobs/jobs/403c7bc9-44b9-4d2f-9075-0b2a404f758d