# Product Marketing Lead

**Company:** [Celonis](https://hotfix.jobs/companies/celonis)
**Location:** Munich, Germany
**Role:** Product Marketing
**Experience:** 6+ years
**Skills:** Content Strategy, Experience Design, Product Marketing, Generative AI, Ar/Vr, Spatial Computing, Interactive Data Visualization, Interactive Storytelling, Executive Communication, Enterprise Sales, Project Management, Multimedia
**Posted:** 2026-08-27

> Leads the strategy and creation of AI-native, immersive executive briefings that translate complex process intelligence into compelling C-suite narratives and interactive experiences. Requires 6+ years in B2B technology content, experience design, executive communications, or product marketing.

## Job Description

## Responsibilities
- Craft a consistent executive narrative that communicates Celonis’s vision to C-suite audiences.
- Build an AI-assisted content engine to draft, personalize, and adapt briefings to executives’ industries, process data, and priorities.
- Create presentations, messaging frameworks, scripts, and interactive multimedia experiences.
- Own and continuously update the Executive Briefing Center’s content catalog as products and go-to-market priorities evolve.
- Architect briefing agendas into cohesive narrative arcs across sessions.
- Develop and refresh interactive, digital, touch-driven, and spatial showcase experiences.
- Partner with design agencies, creative technologists, and product teams on immersive experiences, including AR/VR, live data visualization, and interactive installations.
- Establish testing and refresh processes to ensure showcases perform reliably during executive visits.
- Enable speakers and subject-matter experts by shaping session narratives and aligning talking points with briefing goals.
- Measure engagement, feedback, pipeline impact, and deal velocity; optimize the experience strategy based on results.

## Requirements
- 6+ years of experience in content strategy, experience design, executive communications, or product marketing within B2B technology.
- Experience designing high-stakes executive events, immersive experiences, or executive briefing programs.
- Hands-on experience with experiential or immersive marketing, interactive storytelling, or emerging technologies.
- Exceptional writing and editing skills, including the ability to translate complex technical concepts into clear, compelling narratives.
- Fluency with generative AI tools for creating, personalizing, and accelerating experiences.
- Strong business acumen and understanding of enterprise sales cycles, buyer personas, and regional market dynamics.
- Project management skills and the ability to align stakeholders without direct authority.

## Nice-to-haves
- Experience with AR/VR, spatial computing, interactive data visualization, or multisensory experiences.
- Experience working with design agencies, creative technologists, product teams, sales leadership, and executive stakeholders.

## Compensation and Benefits
- Restricted Stock Units and merit-based refresh grants for full-time employees.
- Flexible hybrid work model.
- Paid parental leave, paid time off, learning and mentorship programs, Wellhub membership subsidies, mental health counseling, wellness initiatives, and paid volunteer time.

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