# Head of Brand and Content

**Company:** [Fluidstack](https://hotfix.jobs/companies/fluidstack)
**Location:** Austin, TX, New York, NY, San Francisco, CA, Seattle, WA
**Role:** Brand Design
**Salary:** $346k – $421k/yr
**Experience:** 8+ years
**Skills:** brand strategy, Content Strategy, Technical Writing, Thought Leadership, Team Leadership, narrative development, launch management, visual standards, portfolio development
**Posted:** 2026-07-17

> Lead brand and content strategy for a fast-scaling AI infrastructure company. Build the content engine, own narrative and launches, set voice/visual standards, and hire/direct a high-output creative team to make deeply technical work credible to engineers and AI labs.

## Job Description

## Role Scope
- Own Fluidstack's brand and content across every surface, from the website and technical writing to launches and recruiting narrative, so the company reads as the serious frontier builder it is.
- Build the content engine that turns deeply technical work, gigawatt buildouts, novel cooling, and custom networks, into stories engineers, AI labs, and partners take seriously.
- Set the voice and visual standard for the company and hold every team's external output to it as headcount scales 10x.
- Produce the launches, announcements, and thought leadership that make a technical company impossible to ignore in a crowded infrastructure market.
- Build and lead a small, high-output brand and content team, hiring writers and creatives who can match a technical bar and a fast cadence.

## What We're Looking For
- You've built a brand or content function from a near-blank slate and made it a reason people took the company seriously.
- You've produced technical content that a skeptical expert audience of engineers, scientists, or investors respected rather than dismissed as marketing.
- You've owned a company or product narrative through a launch or repositioning that measurably changed how the market saw it.
- You've hired and directed writers, designers, or creatives and raised the quality bar of what shipped.
- You've shipped strong work on tight timelines at a company scaling fast, rather than polishing indefinitely.
- You write well enough yourself to set the standard, not only manage others who do.
- Bonus: Deep tech, infrastructure, energy, or AI category experience. In-house brand leadership at a fast-scaling company. Technical fluency in data centers or AI infrastructure. A portfolio of work you personally wrote or art-directed.

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