# Lead Copywriter

**Company:** [Kindred](https://hotfix.jobs/companies/kindred)
**Location:** Remote
**Role:** Content Marketing
**Salary:** $115k – $165k/yr
**Experience:** 8+ years
**Skills:** Copywriting, brand voice, messaging, Content Strategy, voice and tone guidelines, Lifecycle Marketing, Social Media Marketing, Product Marketing, Performance Marketing, creative writing
**Posted:** 2026-08-07

> Leads Kindred’s copy function by defining its brand voice, translating narrative strategy into messaging, and writing across paid, owned, social, lifecycle, and product channels. Requires 8+ years of consumer-brand copywriting experience and expertise managing external writing partners.

## Job Description

## Responsibilities
- Write Kindred’s copy across paid and owned channels, including lifecycle, social, in-product, and other member touchpoints.
- Own and evolve Kindred’s brand voice and tone guidelines.
- Translate leadership’s narrative and messaging priorities into clear, consistent language across channels.
- Centralize the copy function by overseeing agency partners and defining QA and review processes.
- Partner with Product Marketing, Integrated Marketing, Lifecycle Marketing, Creative, Social, Performance Marketing, and Product on positioning, campaigns, member communications, and in-product copy.

## Requirements
- 8+ years of copywriting experience with a portfolio demonstrating sharp, on-brand execution and strategic thinking.
- Experience owning brand voice and messaging for a consumer brand.
- Experience building or significantly evolving a voice and tone guide that others use.
- Experience managing freelance writers or agency relationships.
- Strong collaboration skills across Product, Growth, and Creative.
- Ability to translate strategy into nuanced, effective language.
- Scrappy, self-directed approach to moving work forward.
- Genuine interest in travel, trust, and community.

## Compensation & Benefits
- Competitive cash compensation and equity.
- Comprehensive health benefits.
- Flexible time off and 12 paid holidays per year.
- 21 credits per year to stay in Kindred homes.
- $4,000 annual travel stipend.
- Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco.
- Regular team and company offsites.
- Inclusive, highly skilled team and a culture of high standards, feedback, and continual growth.

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