# Marketing Programs Specialist, Symmetry

**Company:** [Gusto](https://hotfix.jobs/companies/gusto)
**Location:** Scottsdale, AZ
**Role:** Growth Marketing
**Salary:** $64k – $78k/yr
**Experience:** 2+ years
**Skills:** HubSpot, Salesforce, Zoom, Claude, Marketing Automation, CRM
**Posted:** 2026-07-23

> Execution-focused Marketing Programs Specialist using AI as default tool to run acquisition campaigns, events, nurtures, client communications, product release comms, and lifecycle programs for Symmetry (Gusto subsidiary). Supports Demand Gen and Product Marketing teams with logistics and multi-channel distribution. Requires 2+ years B2B marketing experience.

## Job Description

## Responsibilities
- Execute marketing programs across two pillars: new business acquisition (ad campaigns, prospect events, webinars, acquisition nurtures) and client/product communications (client story activation, developer release communications, lifecycle/customer communications).
- Support Demand Gen team by handling campaign and event logistics.
- Operationalize and distribute content for Product Marketing, including client stories, product/release comms, and lifecycle programs across multiple channels.
- Create consistent enablement assets and customer stories for Sales.
- Package and distribute customer wins and release notes for Client Success & Enablement.
- Use AI tools as the default method across every workflow to accelerate content creation, reporting, and campaign efficiency.
- Manage multiple tasks, deadlines, and recurring systematic programs.

## Requirements
- 2+ years in a B2B marketing role, ideally in SaaS or technology.
- AI-fluent in practice; consistent use of AI tools in day-to-day workflow.
- Highly organized and detail-oriented.
- Clear communicator who collaborates effectively with internal teams and external partners.

## Nice-to-Haves
- Experience with Marketing Automation (HubSpot or similar).
- Experience with CRM (Salesforce or similar).
- Experience with Events (Zoom or other webinar platforms).
- Experience with AI Tools (Claude).

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