# Product Marketing

**Company:** [Midstream Health](https://hotfix.jobs/companies/midstream-health)
**Location:** Remote
**Role:** Product Marketing
**Skills:** Product Positioning, Messaging Frameworks, Sales Enablement, Ai Storytelling, Buyer Personas, Value Proposition, Solution Briefs, Competitive Analysis, Product Launches, B2B Marketing
**Posted:** 2026-03-23

> Defines ICP, product positioning, and messaging for AI-native financial OS targeting healthcare. Creates sales enablement materials and narratives translating complex AI capabilities into clear financial outcomes for enterprise buyers.

## Job Description

## Responsibilities
- Define the Ideal Customer Profile (ICP), buyer personas, and key financial and operational pain points in partnership with Product, Sales, and leadership.
- Develop core product narrative, value proposition, and differentiation strategy.
- Create sales enablement materials including product one-pagers, solution briefs, messaging frameworks, and competitive insights.
- Develop narratives and visuals explaining how Midstream’s platform and AI agents operate within financial and operational workflows.
- Support product launches with clear messaging, sales readiness, and customer-facing materials.

## Requirements
- Translate complex technology into clear narratives that resonate with enterprise buyers.
- Experience building positioning, messaging, and sales enablement for B2B software products in partnership with Product and Sales.
- Comfortable explaining platforms involving **AI**, automation, or complex workflows.
- Hands-on ability to produce high-quality materials while shaping go-to-market narrative.

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**Canonical:** https://hotfix.jobs/jobs/3f2be46e-fa32-469d-8b81-d01a658406e1