# Organic Growth Manager

**Company:** [tastytrade](https://hotfix.jobs/companies/tastytrade)
**Location:** Chicago, IL
**Role:** Growth Marketing
**Salary:** $117k – $130k/yr
**Experience:** 7+ years
**Skills:** SEO, geo, aso, ga4, google search console, ahrefs, semrush, technical seo, keyword strategy, content architecture, Analytics, kpi development, Team Leadership
**Posted:** 2026-07-22

> Lead organic growth strategy for tastytrade.com and app, owning SEO, GEO/AI search optimization, and ASO. Define KPIs, build dashboards tying efforts to business outcomes, lead the organic team, and partner cross-functionally to drive traffic, rankings, and pipeline from owned channels. Requires 7+ years SEO/organic experience with team leadership.

## Job Description

## What You'll Do

- Own the organic growth strategy for tastytrade.com across SEO and GEO (generative/AI search optimization), setting goals tied to traffic, keyword visibility, and presence in AI-generated search results.
- Extend that same organic discipline to our app store presence, owning App Store Optimization (ASO) so the tastytrade app is discoverable and competitive wherever traders are searching.
- Define the KPI framework for organic performance and build the dashboards and reporting that leadership actually uses — separating real acquisition impact from platform-reported noise.
- Lead and develop the organic team, setting priorities, reviewing SEO/GEO work, and building your people's skills and career paths.
- Turn organic growth insights into concrete recommendations for the website, content, and site structure — partnering with Product, Content, Brand, and Engineering to get them shipped.
- Keep a close working relationship with the conversion/experimentation side of the website, so SEO and content changes don't clash with active tests and test results inform organic strategy.
- Own and evaluate the organic growth tool stack (e.g., GA4, Google Search Console, Ahrefs/SEMrush-class tools).
- Track the evolving generative/AI search landscape and adjust strategy and content guidance as it shifts.
- Partner with Compliance to keep organic growth initiatives aligned with the regulatory standards of a financial brand.
- Report on organic growth performance, risks, and strategy to marketing leadership on a regular cadence.

## Who You Are

- 7+ years of progressive experience in SEO or organic growth, including some experience managing or leading a team
- A track record of defining KPIs and building reporting that ties organic work to real business outcomes, not just rankings or traffic
- Deep, hands-on SEO fundamentals (technical SEO, keyword strategy, content architecture) plus working knowledge of GEO/AI search optimization
- Strong analytics fluency: GA4 and Google Search Console at minimum, with the ability to pull and interpret your own data
- Experience managing or mentoring at least one direct report
- Bachelor's degree in marketing, communications, data analytics, computer science, or related field (or equivalent experience)

## Compensation & Benefits

- Base salary: $117,000-$130,000
- Discretionary Performance Bonus: 8-12% of base salary based on individual and company performance
- Performance Bonuses
- Stock Purchase Options
- Medical/Vision/Dental Benefits
- 401k Plan
- 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
- 10 Paid Sick Days
- Gym Membership Reimbursement
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Charitable Donation Matching
- Two Paid Volunteer Days Off
- Daily catered lunch when in the office
- Full kitchen with snacks and beverages
- In-building gym
- Shuttle to/from Metra

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