# Social Media Lead, Developer Audience

**Company:** [Datadog](https://hotfix.jobs/companies/datadog)
**Location:** New York, NY
**Role:** Growth Marketing
**Salary:** $139k – $164k/yr
**Skills:** Social Media, audience growth, Content Strategy, editorial writing, short-form video, youtube, reddit, discord, bluesky, hacker news, attribution modeling, Marketing Automation, A/B Testing, LinkedIn, x
**Posted:** 2026-08-03

> Build and grow Datadog’s developer audience through social channels, community expansion, content experiments, and attribution. The role requires strong writing, demonstrated audience growth, outcome-oriented content work, and comfort building workflows and automation.

## Job Description

## Responsibilities
- Own the voice, editorial standard, and publishing cadence for Datadog’s developer channels on X and LinkedIn.
- Expand Datadog’s presence into developer communities including Reddit, YouTube, Discord, Bluesky, dev.to, and Hacker News.
- Turn engineering releases, changelogs, war stories, and postmortems into engaging content.
- Build an attribution model connecting published content to trials and signups.
- Run experiments with clear hypotheses and readouts, discontinuing approaches that do not work.
- Lead the developer content engine around events.
- Encourage Datadog engineers and external developers to publish under their own names.
- Monitor discussions about Datadog and competitors and route insights to product and growth teams.

## Requirements
- Demonstrated experience growing an audience from a small number to a large one.
- Track record of moving meaningful business outcomes through content, beyond reach and vanity metrics.
- Strong writing skills and a distinctive voice.
- Ability to develop opinions about formats, platforms, and publishing cadence and adapt them as needed.
- Comfort determining what can ship immediately and what requires review.
- Ability to build workflows, tooling, and automation rather than repeatedly performing manual tasks.
- Experience creating content that captures attention and generates engagement.

## Nice-to-haves
- Short-form video produced independently.
- An existing personal audience.
- Experience with technical or enthusiast audiences.
- Comfort appearing on camera.
- Ideas for collaborating with teams, partners, and integrations.
- Background in consumer, sports, entertainment, media, technology, engineering, growth, marketing, B2C, or a related area.

## Compensation and Benefits
- Salary range: **$139,000–$164,000 USD**.
- Competitive equity package and possible variable compensation.
- Healthcare, dental, parental planning, and mental health benefits.
- 401(k) plan and match.
- Paid time off.
- Fitness reimbursements.
- Discounted employee stock purchase plan.

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