# Product Marketer

**Company:** [Hedra](https://hotfix.jobs/companies/hedra)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $140k – $190k/yr
**Experience:** 3+ years
**Skills:** Product Marketing, Content Marketing, Social Media Content, Email Marketing, Blog Writing, SEO, Ai/Ml Content, Technical Translation, Brand Voice, Newsletter Strategy
**Posted:** 2026-06-11

> Own end-to-end written content strategy for an AI product across social, email, blog, and web channels. Translate complex AI concepts into compelling stories and drive brand voice.

## Job Description

## Key Responsibilities

### Social Media & Community Ownership
- Own the ideation, writing, and execution of all social media content (captions, threads, posts) across active platforms
- Develop and execute a strategic commenting/community engagement framework to increase brand visibility and thought leadership
- Keep a pulse on industry trends, specifically AI advancements and tech shifts to ensure social content remains relevant, timely, and authoritative

### Email Marketing & Editorial Content
- Own the strategy and execution of weekly email campaigns from scratch
- Synthesize complex concepts into highly engaging content, including breaking down AI research articles, drafting customer case studies, and exploring industry-specific use cases
- Ensure email content speaks directly to the pain points of different user personas

### Web & Long-Form Copy
- Write high-quality, SEO-optimized blog posts that position the brand as an AI/industry leader
- Own and continuously optimize website messaging, landing pages, and product feature copy to maximize conversion and clarity
- Serve as the ultimate guardian of the brand voice, ensuring a cohesive tone across every digital touchpoint

## Qualifications & Skills
- 3+ years in Product Marketing, Content Marketing, or a heavily writing-focused marketing role (ideally within B2B SaaS, tech, or AI spaces)
- Proven experience writing content in the AI/ML space, OR a demonstrably deep interest in AI (reads AI newsletters, experiments with latest tools, enjoys learning how AI works)
- Proven ability to take highly technical concepts (like AI models, research papers, or product architecture) and translate them into crystal-clear, value-driven content
- Ability to seamlessly switch from writing a punchy 280-character social post to an in-depth, 1,500-word case study
- Strong portfolio of published work (blogs, newsletters, social campaigns, or web copy); bonus for AI or complex tech pieces

## Nice-to-Haves
- Hands-on AI tinkering: personally played with major foundational models and enjoy building, prototyping, or experimenting with AI workflows
- Startup grit: experience working in a fast-paced, scrappy startup environment; operate with ambiguity and build processes from the ground up

## Compensation & Perks
- Pay Range: $140,000 - $190,000 (Base salary range for California candidates)
- Free breakfast and lunch provided daily in the office

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