# Director of Marketing

**Company:** [Prosper Ai](https://hotfix.jobs/companies/prosper-ai)
**Location:** New York, NY
**Role:** Product Marketing
**Experience:** 8+ years
**Skills:** Content Creation, Demand Generation, Category Creation, Customer Storytelling, Lifecycle Marketing, Analyst Relations, Earned Media, SEO, LinkedIn, Email Marketing
**Posted:** 2026-06-03

> The Director of Marketing will be a hands-on leader responsible for shaping Prosper AI's category narrative, driving demand generation through content and distribution, and building market presence in the healthcare AI space.

## Job Description

## Role Overview
Partner with leadership, sales, customers, and internal subject matter experts to shape Prosper’s category narrative and bring it to market
Own the content engine, including thought leadership, case studies, blog content, customer stories, and category-defining assets
Drive demand creation through inbound pipeline generation, outbound enablement, lifecycle marketing, and content distribution
Build Prosper’s category presence through analyst relations, earned media, and speaking opportunities at relevant healthcare / MSO / PE events
Operate as the early marketing leader for the business, with the opportunity to build a team over time
Work in a highly collaborative New York office environment with meaningful day-to-day exposure to leadership

## Core Responsibilities
### Content Engine & Category Narrative
* Build and own Prosper’s content engine across blog, thought leadership, customer stories, category-defining reports, and long-form written content
* Personally write high-quality content rather than only briefing freelancers or agencies
* Translate customer pain points, market signals, and product insight into content that helps define the patient access category
* Develop market-facing narratives that make Prosper the most credible and visible name in relevant patient access conversations
* Create content that helps shape the category before buyers have fully formed shortlists of vendors

### Customer Stories & Social Proof
* Build a repeatable customer story program across case studies, references, testimonials, conference talks, podcasts, and pilot-based proof points
* Turn MSO and PE-backed customer wins into compelling external proof that improves market credibility
* Partner with customers and internal stakeholders to convert reluctant customers into public references
* Help sales teams use customer stories and proof points to improve consideration-set inclusion and demo conversion

### Demand Creation & Distribution
* Own demand creation across inbound pipeline generation, outbound enablement, lifecycle marketing, and content distribution
* Build a repeatable system for turning content into awareness, engagement, and qualified demos
* Improve Prosper’s visibility in AI-powered search and emerging search behavior as buyers begin researching the category in new ways
* Work across channels including website, email, LinkedIn, webinars, and other owned / earned surfaces to create a consistent demand engine
* Partner with sales to ensure content and distribution efforts are creating real commercial impact

### Category Presence & Market Education
* Build Prosper’s presence with analysts, media, and industry communities relevant to patient access
* Develop relationships and programs across outlets / organizations such as KLAS, Chilmark, Black Book, Becker’s, MGMA, Fierce Healthcare, and relevant MSO / PE healthcare events
* Help secure speaking slots, conference visibility, and earned media opportunities that expand Prosper’s reputation in the market
* Educate the market on the category itself, not just Prosper’s product, so buyers understand the problem and include Prosper in early evaluations

### Execution & Cross-Functional Partnership
* Operate with a highly execution-oriented mindset: produce, ship, test, learn, improve
* Measure what content, programs, and channels are working and refine output based on performance
* Work closely with founders and the GTM team to align marketing activity with company priorities and pipeline goals
* Collaborate with product, sales, and customer teams to source ideas, validate messaging, and produce differentiated output
* Provide light PMM coverage for launches and positioning iteration as needed, without owning a full PMM function yet
* Over time, help identify where Prosper should add additional marketing support, whether through agencies, contractors, or future hires

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