# Brand Marketing Lead

**Company:** [Gigs](https://hotfix.jobs/companies/gigs)
**Location:** San Francisco, CA, New York, NY
**Role:** Brand Design
**Salary:** $180k – $240k/yr
**Skills:** Category Strategy, Brand Positioning, Content Strategy, Thought Leadership, Ghostwriting, Executive Communication, Content Marketing, Social Media, Event Marketing, Public Relations, AI Tools
**Posted:** 2026-09-02

> Leads category creation and brand positioning for Gigs, shaping the company narrative across customers, media, partners, founders, and international markets. The role requires exceptional writing, executive communications experience, multi-channel distribution expertise, and experience in a high-growth technology environment.

## Job Description

## Responsibilities
- Define Gigs’ category, positioning, terminology, and narrative as the business expands beyond “embedded connectivity.”
- Position Gigs within the category across customers, press, analysts, investors, partners, and other audiences.
- Partner with founders and executives to ghostwrite and co-create essays, keynotes, podcasts, social content, interviews, and other thought leadership.
- Own the external marketing calendar across conferences, stages, podcasts, newsletters, and press.
- Adapt brand narratives for markets across the United States, Europe, and Asia.
- Partner with Design to maintain a sharp, consistent brand across the website, decks, stages, social, and events.
- Coordinate messaging across Growth Marketing, Product, Partner Marketing, and partners.
- Set briefs and evaluate performance marketing, events, AI-driven marketing, and internal communications work; direct specialists and agencies as appropriate.
- Use AI tools to improve marketing speed, creativity, decision-making, and representation across emerging AI-driven channels.

## Requirements
- Proven experience creating and establishing a new category for a company.
- Experience positioning a company within a category and driving adoption of its narrative.
- Experience working directly with founders or executives, including ghostwriting and developing public voices.
- Exceptional written and verbal communication skills, with a strong content strategy background.
- Experience building content and distribution engines that measurably grow brand awareness.
- Experience adapting brand narratives across regions and markets.
- Ability to direct content, social, events, communications, and design work, including setting briefs and evaluating output.
- Daily use of AI tools to improve speed, creativity, and decision-making.
- Experience in a high-growth technology startup or agency environment.

## Nice to Have
- Comfort using data to evaluate marketing performance.
- Experience with international go-to-market narratives across the United States, Europe, and Asia.

## Compensation and Benefits
- Salary range: $180,000–$240,000 annually, plus equity.
- Home office or work setup stipend.
- Learning and development budget.
- Free phone and international data plan.

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