# Senior B2B Marketing Manager, DET

**Company:** [Duolingo](https://hotfix.jobs/companies/duolingo)
**Location:** London, United Kingdom
**Role:** Product Marketing
**Salary:** £91k – £123k/yr
**Experience:** 7+ years
**Skills:** B2B Marketing, Institutional Marketing, Event Marketing, Field Marketing, Marketing Automation, Lead Generation, Campaign Analytics, Marketing Strategy, Stakeholder Management, Sales Partnership, Business Development, Pipeline Management, Webinars, Partner Marketing, Marketing Playbooks
**Posted:** 2026-07-28

> Leads regional B2B marketing for the Duolingo English Test, driving institutional adoption and pipeline across education markets through events, partnerships, campaigns, and scalable marketing programs. Requires 7+ years of marketing experience and familiarity with UK or ANZ higher-education ecosystems.

## Job Description

## Responsibilities
- Lead the B2B regional marketing strategy for institutional audiences across the UK, Europe and ANZ, with ownership of adoption, engagement, and pipeline metrics.
- Partner with the Institutional Engagement team to align marketing efforts with institutional outreach and conversion goals.
- Design and execute an events strategy including university roadshows, partner events, webinars, and industry conferences.
- Develop repeatable playbooks that can scale across markets while maintaining high-quality execution.
- Partner cross-functionally to deliver cohesive, high-quality messaging across all touchpoints.
- Define success metrics for campaigns, evaluate performance, and inform future strategy.

## Requirements
- 7+ years of marketing experience, with strong exposure to B2B or institutional marketing.
- Proven experience designing and executing events or field marketing programs that drive engagement and conversion.
- Experience in international education, EdTech, or a related sector is a strong plus.
- Strong understanding of the UK and/or ANZ education landscape, especially universities and study abroad pathways.
- Experience partnering closely with sales or business development teams to drive pipeline and adoption.
- Ability to build structure and processes in ambiguous environments.
- Strong communication and stakeholder management skills across internal and external audiences.
- Analytical mindset with the ability to connect marketing efforts to measurable outcomes.
- Comfort operating in fast-paced, cross-functional, global teams.

## Nice-to-haves
- Experience with marketing automation for lead generation.
- Experience leading marketing in two-sided markets.
- Working proficiency in more than one language.
- Familiarity with the study abroad ecosystem and English proficiency testing landscape.
- Passion for education, culture, and language.

## Compensation
- Base salary range: £90,630–£122,617 GBP.
- Base salary is supplemented by equity compensation.
- Benefits are provided as part of the employee package.

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