# Senior Lifecycle Marketing Manager, Activation

**Company:** [Upstart](https://hotfix.jobs/companies/upstart)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $138k – $220k/yr
**Experience:** 4+ years
**Skills:** Lifecycle Marketing, iterable, sms, mobile push, Looker, mode, spreadsheet tools, statistical testing, CRM, cdp, hightouch
**Posted:** 2026-07-30

> Senior Lifecycle Marketing Manager responsible for ideation, execution, and optimization of omni-channel activation journeys (email, SMS, push, VoApps) to drive Personal and Small Dollar Loan applicants to fund. Requires 4+ years lifecycle marketing experience, hands-on Iterable expertise, strong data analysis, and cross-functional project management skills.

## Job Description

## Responsibilities
- Drive growth from new and existing customers via the ideation, launch, and optimization of omni-channel journeys.
- Take responsibility for end-to-end execution of journeys, including business strategy definition, creative strategy, success metrics, and read-out of results.
- Bridge the gap between technical development teams, product, and strategic marketing team by creating detailed requirements for projects, such as audience criteria and if/then logic.
- Size and estimate potential project impact on CAC, revenue, and other KPIs.
- Help build and execute against a hypothesis-driven testing roadmap for owned journeys.
- Identify cross-functional opportunities to improve the customer lifecycle, and provide strategic and operational leadership to those projects.
- Uplevel the team’s processes and documentation of journeys.
- Maintain and improve reporting dashboards, in partnership with Analytics.
- Partner with Creative team to build visually seamless, highly engaging touchpoints.
- With the wider business, share plans, results, learnings, and best practices.
- Serve as a CRM and lifecycle marketing subject matter expert on the Growth team.

## Requirements
- 4+ years experience in lifecycle marketing.
- Proven track record at driving measurable results toward KPIs.
- Ability to pull and translate complex data results into actionable, revenue-driving insights with minimal assistance.
- Advanced skill in spreadsheet tools and familiarity with BI tools such as Looker or Mode.
- Strong understanding of statistical testing principles within CRM.
- Demonstrated success in managing complex cross-functional projects with business, technical, and creative stakeholders.
- Self-starter who sees challenges as opportunities and is a creative problem-solver.
- Hands-on experience in Iterable is a must.
- Excellent written and verbal communication skills.
- Highly driven and results-oriented work ethic.
- Experience with SMS and/or mobile push strongly preferred.
- Bonus if you’ve worked with a CDP (we use HighTouch).

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