# Sr Product Manager, Pipeline Generation Systems

**Company:** [Cribl](https://hotfix.jobs/companies/cribl)
**Location:** Remote
**Role:** Product Management
**Salary:** $105k – $160k/yr
**Experience:** 5+ years
**Skills:** Salesforce, Salesforce Sales Cloud, Marketo, AI, Salesforce Ecosystem, Gtm Systems, Pipeline Generation, Lead Management, Attribution, Account-Based Marketing
**Posted:** 2026-04-17

> Lead product strategy for AI-driven pipeline generation systems, enhancing lead capture, prioritization, routing, attribution, and personalization in GTM processes. Requires 5+ years PM experience in B2B SaaS, deep Salesforce knowledge, and AI innovation mindset.

## Job Description

## Responsibilities

- **AI Innovation Strategy for Pipeline Generation**: Define and execute a compelling product vision and roadmap centered on how AI can materially increase pipeline, improve seller focus, and make GTM execution more intelligent across lead capture, prioritization, routing, attribution, and account-based motions.
- **AI Use Case Discovery & Facilitation**: Partner with Marketing, SDR, Sales, and RevOps stakeholders to identify high-value AI opportunities, facilitate tradeoff discussions, and translate business pain points into practical experiments, product requirements, and scalable delivery plans.
- **Account Prioritization, Personalization & Orchestration**: Drive roadmap investments that help identify, rank, and activate against the highest-value accounts through AI-assisted account scoring, richer account context, seller-facing insights, and scalable personalization workflows.
- **Lead-to-Account, Routing & Data Quality Foundations**: Own the product strategy for the data and workflow patterns that ensure leads and accounts are matched, normalized, enriched, and routed correctly.
- **Marketing Attribution & Campaign Intelligence**: Partner with Marketing and RevOps leaders to improve how campaigns and demand programs are measured, while advancing more intelligent ways to connect engagement signals, campaign-member data, and opportunity creation.
- **Vendor & Platform Evaluation**: Evaluate and operationalize external tools and internal capabilities that expand AI-enabled pipeline generation portfolio, including enrichment, hierarchy management, prioritization, orchestration, and personalization platforms.
- **Cross-Functional Stakeholder Partnership**: Build strong relationships across Marketing, Sales Development, Revenue, Marketing and Revenue Operations teams, and technical teams.
- **Operational Excellence, Experimentation & Measurement**: Define KPIs, success criteria, and experiment frameworks for pipeline generation systems.
- **Responsible AI Adoption in GTM Systems**: Help adopt AI in practical, governed ways by balancing innovation with data quality, usability, operational readiness, and change management.

## Requirements

- 5+ years of product management experience in a B2B SaaS environment, ideally with ownership of internal systems, GTM systems, or revenue technology portfolios.
- AI-forward product mindset: Ability to spot where AI can create real business value and shape practical use cases.
- Pipeline Generation / GTM Systems domain knowledge: Understanding of demand generation, SDR workflows, lead management, attribution, enrichment, and account-based motions.
- **Salesforce ecosystem fluency**: Deep functional understanding of Salesforce and how it supports lead, contact, account, opportunity, campaign, and routing workflows.
- Systems thinking and data quality orientation.
- Stakeholder facilitation and influence.
- Analytical and experimental mindset.
- Technical collaboration.
- Builder mentality.
- Communication & influence.

## Preferred Qualifications

- Experience with **Salesforce Sales Cloud**, **Marketo** and adjacent GTM tooling.
- Familiarity with tools and workflows supporting ABX, account prioritization, and personalized digital experiences.
- Experience building, piloting, or scaling agentic workflows or AI-assisted business process automation in GTM, operations, or enterprise systems.
- Comfort operating in a high-growth, remote-first B2B SaaS environment.

## Compensation

**Salary Range**: $105,000 - $160,000 (dependent on geographic location, job-related knowledge, skills, and experience). Generous benefits package including health, dental, vision, short-term disability, life insurance, paid holidays, PTO, fertility treatment benefit, 401(k), equity, and discretionary bonus.

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