# Associate Creative Director, Paid Social

**Company:** [Grow Therapy](https://hotfix.jobs/companies/grow-therapy)
**Location:** New York, NY
**Role:** Brand Design
**Salary:** $155k – $190k/yr
**Experience:** 7+ years
**Skills:** short-form video, static ads, Video Editing, motion graphics, animation, Typography, composition, Meta Ads, TikTok, creative testing frameworks, performance analysis, brand strategy translation
**Posted:** 2026-07-22

> Lead paid social creative strategy and execution for Grow Therapy by translating brand goals into high-performing Meta and TikTok campaigns. Manage a team of designers/editors, drive data-informed creative testing, maintain hands-on craft standards in editing/motion/typography, and ensure native, culturally relevant content that optimizes for performance metrics.

## Job Description

## Key Responsibilities
- Lead paid social creative at Grow, translating broader brand strategy into high-performing, on-brand paid social work.
- Manage and develop a team of designers and editors, providing creative direction, feedback, and hands-on coaching to raise the team's craft.
- Review and approve creative from both internal team members and agency partners, maintaining consistent creative excellence across all sources.
- Maintain and model strong design and editing craft, setting the technical and aesthetic standard the team is expected to meet.
- Build structured creative testing frameworks in partnership with Growth and Strategy partners that validate hypotheses, explore new formats, and uncover what resonates with different audience personas.
- Partner with growth and data teams to track performance signals, interpret data, and translate insights into creative direction and iteration.
- Maintain an always-on pipeline of new, diverse creative ideas informed by cultural trends, creator behaviors, community conversations, and platform shifts.
- Develop guidelines, templates, and scalable systems that help the team and broader organization produce high-quality, high-volume social content.
- Monitor competitive landscapes and platform trends to identify new opportunities for breakthrough creativity.

## Qualifications
**Experience**
- 7+ years of experience creating social-first creative in a performance-driven environment, ideally within a growth team, creative studio, or agency.
- 2+ years of experience managing or directing designers, editors, or other creative talent.
- Experience reviewing and giving feedback on creative from both internal teams and agency partners.
- Deep fluency in Meta, TikTok, and other performance channels, including an understanding of how creative influences delivery, CPM efficiency, and conversion.
- Experience developing structured testing plans and frameworks that connect creative concepts to personas, hypotheses, and clear measurement criteria.
- Experience translating brand strategy into channel-specific creative direction.

**Skills**
- A strong portfolio of work that demonstrates mastery of short-form video, static ads, editing, and native social storytelling. We're looking for someone who can point to work they built themselves, not only work they directed or approved.
- Strong hands-on production and design fundamentals — editing, motion/animation, typography, and composition — with the technical skill to demonstrate technique and give precise, craft-level feedback, not just directional notes.
- A strong grasp of internet culture, meme language, creator trends, and the nuances that make content feel native to each platform.
- An analytical mindset with an addiction to real-time performance data and an ability to translate signals into creative direction.
- Strong collaboration skills and the ability to work closely with growth, analytics, brand, and product teams.
- A proactive, pace-setting, solutions-oriented approach to leading high-volume creative output in a dynamic environment.
- A passion for pushing boundaries while maintaining brand integrity and consistency across all touchpoints.

**Education**
- Bachelor's degree in a related field, or equivalent professional experience.

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